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Smart marketing to increase your ROI

July 9, 2018

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Marketing plans require more than just effective designs. The placement of your literature after it has been created can make or break your ROI. There's no sense putting a banner up somewhere that your target audience is not going to respond to it.
We have pulled together this guide on how to use roll up banners effectively with the optimal placement of them, as well as some extra tips and tricks for powerful marketing and a return on your ROI.   


Consider your location
If it takes too long to find, customers will likely not bother to look for your business. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.

Have a look at the location of your shop. Are you easy to find? Even if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger stores; you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend. 


Within the doors
Marketing your business does not end once the customer steps inside your doors. The sleek dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.

An interesting banner is one that is more than just pretty colours; use it to promote interesting aspects of your business. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers steps into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients. Are you still a family-run company? Have you recently added another line of products to your range? Just reached five or ten years in business? Achievements like these matters to people who walk through your door, and the beauty of a pull-up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example.

It’s important to consider the ‘decompression’ zone, according to the Economist, which is the area where your customers first walk into the building. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing effect — another way to boost ROI. 


Exhibiting your service
Eventbrite puts the UK events industry’s worth at a massive £42.3 billion, with 1.3 million business events taking place every year! But, how do you maximise your exposure when you’re surrounded by so many other brands? Clearly, this industry is big business and you don’t want your company to get left behind if you aren’t active in trade shows and corporate gatherings.

Roll up banners are a great way to advertise your brand’s logo and information. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.

A print banner is far more effective at being recalled by your customers after the event than a digital ad is, or indeed, than no ad at all!


Using window space
80% of customers now consider themselves to be ‘promotion sensitive’. Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.


Design consultant Linda Cahan, in an article published in Entrepreneur, said: “Each window should tell a story”. If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen. A strong and alluring window display can be the difference between a potential customer stepping into your building and walking or driving by it. Are you making the most of this key piece of promotional space?


Shortlists and awards
Don’t be afraid to show off any awards or shortlists your company has achieved! There are countless ceremonies for every industry taking place across the UK throughout the year. An essential to good marketing Is spotting how you can hallmark your brand when you’re surrounded by competitors at a special event?

Printed adverts are a great way to remain in the forefront of your customer’s minds. A Canadian study sound that three-quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!

Sometimes, the promotional material won’t fit the bill, such as during champagne reception-style award ceremonies. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.

Keep customers aware of your services with roll-up banners and well-placed advertising. Bear these key tips in mind to maximise your ROI!

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