Last year, it was revealed that a record 3.1 million people in the UK took part in dry January* but come 20th of the month, most had already failed
Gen!us co-founder Jason Clarke: ‘With traditional premium lagers around 130 calories per bottle, it would have been inconceivable to drink regularly if you wanted a change in lifestyle. However, the growing popularity of light lagers is changing attitudes. But what qualifies as ‘light’?’
‘Gen!us is 72kcal per 330ml. The likes of Bud Light and Coors Light are not so light by comparison; containing 96kcal and 102kcal, respectively, and neither would claim to be craft beers.’
‘Gen!us is all about smart drinking and until now, craft beers have been loaded with calories and so a big diet no-no. If you’ve promised to shed some Christmas pounds but can’t face a tasteless ‘dry January’, Gen!us is the smart option. We’re looking forward to changing the way the nation drinks this year.’
Switching to this ‘genius’ new beer makes it possible to enjoy a great quality lager with lower calorie intake. Imagine a guilt-free beer after an evening workout? January doesn’t have to be dry, just dry-er’ New year, new beer, New YOU.
Gen!us craft lager can be purchased online at www.lightdrinks.co.uk?
Priced at £1.99 per can.