The new campaign from the team at NICORETTE’ highlights the importance of getting support when stopping smoking with the launch of an online support community.


To mark 31st May’s World No Tobacco Day, NICORETTE’, Britain’s leading provider of nicotine replacement therapy[1], has announced that it will be launching a new smoking cessation campaign called ‘Join the Quitters’. 


The team at NICORETTE’ believe that quitting smoking is an amazing achievement, but it can also be one of the hardest things you’ll ever do. From all the quitters that the team at NICORETTE’ have helped all over the world for the last 40 years, they know that once you quit, even more amazing things can become possible. This campaign is a celebration of all those determined people who are trying to quit smoking – the brilliant, brave ‘Quitters’. We want them to know that they’re doing something amazing, and that they’re not alone.


The initiative aims to challenge the way that people think about quitting, sharing stories of real quitters and celebrating their successes within a wider quit smoking support community. The campaign will turn what it means to be a ‘quitter’ on its head, highlighting the importance of a support community to inspire a movement. As many as 75% of quitters relapse so getting support from others can be crucial to maintaining smoking abstinence. To help quitters reach their goal of permanent cessation it is crucial to understand the factors that can derail their quit journey or improve their chances of finally breaking free of smoking for good. Having a strong support network and making connections with other quitters can help them stay on track along their journey.


In the UK over 1,000 people quit smoking every day – that’s one a minute ‘ and with NICORETTE’ you are more likely to join them*. The campaign will encourage quitters to take action, whether that is through trying NICORETTE’ products, speaking to a local pharmacist or getting support from friends and family.


With 40 years of experience in helping people to quit smoking around the world, NICORETTE’ offers the widest range of formats to help smokers quit for good. For those who want craving relief fast, NICORETTE’ 4mg Gum acts fast and keeps fighting your cravings for hours** so you can break free of smoking for good.


A regional pilot of the ‘Join the Quitters’ campaign launched on the 6th May, targeting the North East of England, an area that over indexes in smoking prevalence in the UK. The national campaign will follow on 3rd June, launching with a full 360 media campaign to include TV, digital media, YouTube, social media and PR. Supporting the initiative, the team at NICORETTE’ have launched a new website, packed full of support content for quitters, and with direct-to-consumer e-commerce capability to follow: www.nicorette.co.uk

On top of this the team at NICORETTE’ have launched a Facebook support group for the ‘Quitters’, where support and advice will be given on stopping smoking, building a critical support network to give people the best chance at quitting smoking for good. The campaign will follow real quitters and celebrate a ‘Quitter of the Week’ every week, showcased in the NICORETTE’ advertising and culminating in high impact Out of Home media over Stoptober, featuring all the brilliant ‘Quitters’ from the course of the campaign. Quitters will be able to sign up to this via the website.

‘As Britain’s number 1 selling nicotine replacement therapy brand[1], we know whilst having the right products is important, building a strong support network can also be a real help in finally breaking free from smoking for good. That’s why we are empowering smokers to Join the Quitters, with a suite of support tools and our first ever NICORETTE’ Facebook community group.’ Anthony Dunn, Senior Brand Manager NICORETTE’

For more information on the ‘Join the Quitters’ campaign and NICORETTE’ products, please visit www.nicorette.co.uk


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