In fact, the latest annual statistics from NHS England show that in the year leading up to March 2019, the number of successful quitters increased from 121,742 to 123,800 (up 1.7%).
But where in England has seen the biggest behaviour changes when it comes to smoking?
To find out, Lifestyle Packaging has analysed key data* including NHS spend per head, official quite smoking rates over the past 10 years, Google search interest in vaping products and demand for e-cigarette shops.
Focusing on quit smoking rates as recorded by NHS England, Stoke-on-Trent is the clear winner, with an increase in success rate of 91% since 2009, closely followed by five London Boroughs: Croydon (76%), Hackney (75%), Lambeth (71%), Hammersmith and Fulham (66%) and Ealing (66%):