GHP November 2016

16 | ghp November 2016 Innovation & Technology Sharing Ethical Digital Content with Vendit Remember when attending a congress, clinicians could be seen struggling under the weight of academic paper content they needed to collect. Unwieldy and ephemeral, this important paper would often end up stuffing the bins of congress halls, hotels and airports. And yet, the Peer-reviewed clinical trial summaries that are traditionally delivered on paper from leading publishers, are required by doctors to make their own assessment of the data behind product claims. To solve this problem, Tangent 90 built a digital copyright licensing platform and delivered content to 87% of the delegates at its first educational meeting. The feedback from the doctors was simply, “why haven’t I been able to do this before?” The solution is now called Vendit and is in its fourth generation. In order to deliver a service that meets the needs and challenges of the industry, Vendit has formed a Gold partnership with Health Media Europe (HME), a leading media and reprints agency that has supported the pharmaceutical industry for more than 35 years. Due to strong relationships with over 100 STM publishers, HME brings to Vendit a cost-effective, strategic and seamless content procurement service. This aligned with innovative country media solutions, in-house ad-serving and a multi-channel distribution service, enhances the reach and messaging of HME clients: from traffic driving through to distribution and follow-up engagement. The platform has grown thanks to a partner ecosystem led by companies such as HME, who acquire copyright content for distribution from over 150 publishers. Vendit and HME are headline sponsors at London Info International and will be exhibiting at Excel on the 6th and 7th December 2016. The team will be demonstrating multi-channel copyright content sharing with Veeva Systems as well as new services for the delivery of validated patient materials and creation of narrated content. Tangent 90 are a Veeva Silver Technology Partner. Veeva Systems are a leader in cloud- based software for the global life sciences industry. This exciting and innovative partnership ensures copyright ePrints can be distributed when new results are published - where demand for educational materials and key trial data is at its highest. In recent times the Vendit platform has demonstrated the need for scientific data sharing at over 50 of the largest global and regional congresses in 2015 and 2016. There has been a clear demand for scientific and educational content from both enterprise and attendees. Jump forward to 2020, when 67% of Healthcare professionals will be born digital. The Vendit platform is already the compliant multichannel distribution solution for the Life Sciences industry to deliver published digital content. This SaaS platform ensures key copyright publications are disseminated reliably, across multiple touch points, from anywhere in the world and via any device. Industry has a duty to track what is being shared, with whom it is being shared, when it is shared, and through which channel it is shared. Vendit and partners have co-ordinated a multichannel approach that guarantees flexibility across all touch points, whilst simultaneously ensuring documented consent, including full auditing and transfer of value tracking (Sunshine Act compliance). The Vendit mission is to put science at the forefront of relationships between industry and professionals by reliably delivering key clinical trial data wherever it is needed. The Vendit team support the global life science and healthcare sectors in delivering the science behind scientific claims. Commercial copyright content is an essential, and overlooked, component of a multi-channel digital strategy.