GHP May 2017

GHP / May 2017 9 NEWS , The decision to look for corporate sponsors to fund the provision of secure video with- in neonatal units will make technology, that would have previously been out of reach due to unavailable budget, accessible for the wider neonatal community. Ben Moore, founder of vCreate, ex- plains why he believes this innovative approach to funding will make all the difference: “It’s clear from our discus- sions with medics that digital technol- ogy such as this has huge potential to transform the way services are deliv- ered across the NHS. Delays or lack of central funding can leave the peo- ple who deliver the care hamstrung; there’s a proven case for a solution, a need for change, but budget for such initiatives isn’t readily available.” The team at vCreate is in search of corporate sponsors to fund instanc- es of vCreate by neonatal region. With vCreate, staff are able to send short videos of babies to parents when they are away from this hospi- tal. Ben added: “We’ve already seen how secure video is enhancing pa- tient care following the successful pilot programme at the Royal Hos- pital for Children in Glasgow, and there’s been widespread media and public interest in the project.” Royal Glasgow Hospital for Children is the first in the UK to trial vCreate in their neonatal unit. Neil Patel, Consultant Neonatologist, explains how vCreate is supporting mums and dads through what can be an extremely stressful time: “The idea originally came from a parent of one of our patients. He uses personal- ised video in his work to connect with clients and asked if we could send him video updates of his own baby. We then asked more families who all told us there is nothing more reassuring than actually seeing their baby. It’s a personalised video plat- form that makes it quick and simple to create a video which can then be securely accessed by the baby’s parents on any device at any time.” vCreate believes that the funding proposition delivers for both the public and private sectors. The public-sector gains innovative video technology when they need it, and private sector sponsors have the opportunity to support families of premature babies. As part of the sponsorship package, corporate sponsors can expect to see their company logo across the vCreate application which would be seen by the parents logging in to watch the videos; plus, media coverage across multiple channels, and positive brand and CSR asso- ciation. For more information, please email [email protected] sician’s offices (19%) and retail clinics (14%). More than one-third (36%) of English consumers who experienced a breach found out about it themselves or learned about it passively through noting an error on their health records or credit card statement. Only one- fifth (20%) were alerted to the breach by the organization where it occurred, and even fewer con- sumers (14%) were alerted by a government agency. Among those who experienced a breach, the majority (70%) were victims of medical information theft with more than a third (39%) having personal information sto- len. Most often, the stolen identity was used for fraudulent activities (cited by 82 % of data-breached respondents) including fraudu- lently filling prescriptions (42 %) or fraudulently receiving medical care (35 %). And, a quarter of consumers in England (25 %) had their health insurance ID number or biometric identifiers (18 %) compromised. Unlike credit-card identity theft, where the card provider generally has a legal re- sponsibility for significant account holder losses, victims of medical identity theft often have no auto- matic right to recover their losses. “Patients must remain more vig- ilant than ever in keeping track of personal information including credit card statements and health records which could alert them to breaches,” said Aimie Chapple, managing director of Accentu- re’s UK health practice and client innovation in the UK & Ireland. “Similarly, health organizations must monitor patient informa- tion more carefully and remain transparent with those affected in the event of a breach to swiftly resolve the issue without losing consumers to competitors.” Despite the myriad breaches oc- curring, consumers still trust their healthcare providers (84%), labs (80%) and hospitals (79%) to keep their healthcare data secure more than they trust the govern- ment (59%) or health technology companies (42%) to do so. About two-thirds of consumers in Eng- land (65%) either maintained or gained trust in the organization from which their data was stolen, Funding Initiative Aims to Provide All UK Neonatal Units with Personalised Video Personalised video specialists, vCreate, recently announce a new funding initiative aimed at ensuring that all 200 UK neonatal networks are equipped with personalised video by 2018. According to Bliss, the UK’s special care baby charity; over 90,000 babies are admitted to neonatal care in the UK because they have either been born prematurely, or full termbut sick. following a breach. And, more than half (68%) of English con- sumers said they want to have at least some involvement in keep- ing their healthcare data secured, whereas only a quarter (28%) said that they have such involve- ment today. In response to the breach, nearly all (95%) of the consumers who were data-breach victims report- ed that the company holding their data took some type of action. Some organizations explained how they fixed the problem caus- ing the breach (cited by 29%), explained how they would pre- vent future breaches (23%) or ex- plained the consequences of the breach (22%). Of those that expe- rienced a breach, over half (53%) of respondents felt the breach was handled somewhat well while only 15% of respondents felt the breach was handled very well, in- dicating there is potential room to improve. The time to assure consumers that their personal data is in se- cure, capable hands is now,” Chapple said. “When a breach occurs, healthcare payers and providers should be able to swiftly notify those affected, with a plan of action on how to remedy the situation and prevent it from hap- pening again.” Methodology The findings in this news release relate only to the England portion of Accenture’s seven-country sur- vey. The full research, “Accentu- re’s 2017 Healthcare Cybersecu- rity and Digital Trust Research,” represents a seven-country sur- vey of 7,580 consumers ages 18+ to assess their attitudes toward healthcare data, digital trust, roles and responsibilities, data sharing and breaches. The online survey included consumers across seven countries: Australia (1,000), Brazil (1,000), England (1,000), Norway (800), Saudi Arabia (850), Singa- pore (930) and the United States (2,000). The survey was conduct- ed by Nielsen on behalf of Ac- centure between November 2016 and January 2017. The analysis provided comparisons by country, sector, age and use. www.accenture.com

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