Pharma Packaging & Manufacturing Awards

ghp Pharmaceutical Packaging & Manufacturing Awards 2016 | 13 Best Health Supplement Manufacturer 2016 PP160005 In the past year, Mannatech has undergone a complete corporate rebrand. This has affected not only their labels and packaging, but also nearly every aspect of the interaction they have with their customers. Zoe notes that from their marketing materials and videos, through to their tone of their voice and even their core messaging, this rebrand seeks to increase the global appeal of Mannatech’s quality products. “This year alone, we have updated over 300 product labels, completed a new website that is rolling out to all markets, produced several new videos to share our vision for the company, as well as increasing our recruitment efforts, updating our core marketing tools, launching several new products lines, and much more. We are excited for the future as we continue to roll out this new look across every touch point, in order to create a globally consistent and excellent brand. “Since starting Mannatech, we have invested more than $50 million in R&D, with much of it directed towards our pioneering glyconutritional technology and adapting to regulatory changes. This investment includes a serious effort to have a scientific backing to our product technology. This effort includes 17 human clinical trials that have been published, 12 of which were double- blind, placebo-controlled studies, which are the gold standard for product validation.” As well as improving the wellness of their customers, Mannatech also has a strong focus on charitable giving, as Zoe explains. “Each Mannatech product sold triggers a donation to the Mission 5 Million (SM) Foundation, an organization which seeks to help fight global malnutrition by nourishing the world with our real-food supplements; between 2009 and 2015, Mannatech’s programs have generated over 95 million servings of PhytoBlend™ for malnourished children. Whilst there are many great things in store for Mannatech, they are most excited about this year’s launch of expansion of their TruHealth 30- Day Fat Loss System. “This breakthrough is unlike any other system in that it encourages a lifestyle changes, and incorporates three different products to give your body the nourishment it needs, a cleanse product to help your body get rid of the gunk, and a thermogenic pill to rev up your metabolism, which is stimulant free. We have had many people show fantastic results so far!” Mannatech has been transforming the lives of its customers through glyconutrition for over 20 years, and now has a global reach of over 25 countries. Mannatech helps people dramatically improve their wellness, finances and personal development by using and sharing the highest quality, scientifically validated products and entrepreneurial opportunity around the world. Zoe Tennesen Wood, Global Creative Director at Mannatech, told us about the firm’s recent rebranding and their focus on corporate social responsibility. Contact Details Company: Mannatech, Inc. Name: Zoe Tennesen Wood Web Address: Address: 600 S. Royal Lane Suite 200, Coppell TX 75019