10 GHP / 2018 Animal & Wellness Awards , P.L.A.Y. Pet Lifestyle and You Founded in 2010 and based in San Francisco, CA, P.L.A.Y. has garnered over 28 industry awards, is Gold Certified by Green America and a Certified B corporation. To date, P.L.A.Y.’s award winning collection can be found in over 1,000 locations in North America and has a global presence in over 35 countries. Bestsellers include the interactive Wobble Ball 2.0, modern Lounge Beds and whimsical plush toy collections that come with unique merchandising displays. Thoughtfully designed and expertly crafted with fine AH180009 Best Dog Beds Manufacturer - West Coast USA P.L.A.Y. Pet Lifestyle and You is a designer and manufacturer of premium, unique and eco-friendly pet beds and toys. Having recognised the firm in our prestigious Animal Health &Wellness Awards for 2018 we profile it to find out more and explore the secrets behind its success. attention to detail, P.L.A.Y.’s quality is second to none. The brand’s customer-focused and dedicated sales team has made P.L.A.Y. one of the most recognizable consumer brands in the pet industry today. The firm’s warehouses in Hong Kong, Los Angeles, New Jersey and the Netherlands enable quick responses to different customer’s needs and offers customers the unique advantage of leveraging their in-house design and manufacturing capabilities for private label projects. The team at P.L.A.Y. believe that pets are part of the family and there should be no compromise when it comes to your pet’s safety. As such, all materials and finished goods produced by the firm are tested meticulously with the most stringent safety standards in the industry including both American and European consumer safety standards (ASTM and EN71 respectively). These tests ensure that the firm’s products do not contain any toxic and harmful substances. Also, certifications like Green America Gold and Benefit Corporation (B Corp) also give legitimacy to a brand, similar to fair trade in the coffee or garment industry, and helps retailers easily communicate the quality and values of a company’s line of products. Alongside their focus on safety, the team also believe that when a shopper buys a P.L.A.Y. product, he or she is not just simply buying a cushion or a plush toy; they want to build a brand that contributes to a movement that makes the environment and society a better place. This is the reason why the firm is now a certified B Corp, and has pioneered initiatives such as the Warm Bellies program and Rescue Pledge. The team are also working with and giving back to hundreds of rescues and other non-profits across the country. This dedication to supporting animals who are more than the pets of their customers is what makes P.L.A.Y. out from its competitors. Ultimately, P.L.A.Y. want to be an innovation leader in the categories that they are known for, and as such the team are always working hard on R&D in bedding, toys and outdoor gear. The future is very exciting for the firm because there are many incredible ideas in the pipeline. From new design concepts, cutting edge materials to collaborations with other mission-driven brands, there are plenty of opportunities for P.L.A.Y. to deliver unique products and experiences for ITS retail partners and consumers.