GHP Q3 2018

16 GHP / Q3 2018 , Reaching for the Stars VSM Healthcare’s unique approach to overlaying sector insights and in-depth knowledge enhances its clients’ marketing communications to deliver exceptional and measurable outcomes. We explore the secrets behind the firm’s phenomenal success and how it works to support clients in the healthcare and pharmacy markets. Established in 2001, today VSM Healthcare is the UK’s leading oral healthcare marketing and communications agency. Drawing on a wealth of experience, their unique approach to overlaying sector insights and in-depth knowledge enhances its clients’ communications, delivering exceptional and measurable outcomes using the five points of the VSM Star. The first of these is insight and policy, as the VSM’s expert knowledge of the oral health sector, along with strong industry and professional relationships allow it to create relevant and meaningful solutions for clients. They also use professional communication to enhance its service offering. Understanding the oral healthcare sector like no other, VSM provides a fresh approach to customer engagement with outstanding results across a wide range of touchpoints Additionally, VSM are leading the way in using education and development opportunities as an attractive and effective marketing tool. This includes responding to the new enhanced CPD requirements of the General Dental Council. Face to face support is also crucial, and as such VSM is known for being able to deliver great face to face events, be they seminars, national roadshows or product launches. Finally, VSM specialises in consumer marketing. Oral health as a therapy area supports a cradle to give consumer reach. The dental channel is a unique opportunity to influence consumers across a wide range of markets and alternative therapy areas, and one which VSM helps clients to utilise to its full potential. Alongside these five points, VSM utilises its knowledge of the regulations of the pharma industry to use cutting-edge marketing and innovative packaging as a tool to deliver key messages within the oral healthcare sector. These communication methods ensure all messages are attractive and relevant to support compliance. Within the professional setting, VSM have used their vast regulatory knowledge and the commitment to excellence demonstrated by its focus on adhering to its five-point plan to provide a prescription stamp to benefit dental professional users. This demonstrated strong collaboration between Dental Professionals and the product manufacturer in providing dental patients with an evidence-based solution to improve oral health. VSM is also active in the consumer market, where they have devised an educational toolbox delivered annually to over 350,000 UK primary school children. The toolbox includes Key Stage 1 messaging along with evidence-based oral health messages and product samples. These are distributed to the children in take home packages to use and share the information with parents. Also included is a uniquely packaged curriculum book which teachers use as a resource for lesson planning on the topic of oral health. Concurrently, this message is communicated to 9,000 dental practices across the UK. The toolkit is adapted to support professional messages to young patients and their parents and to offer an information point in their practice for further oral health promotion. Most recently, the team at VSM has developed a unique packaging item for the British Dental Industry Association. This drove engagement and increased member awareness of benefits. This novel show and tell package brought member benefits to life using practical products to increase engagement both now and in the future. These projects have all led the firm to win the prestigious title of Best Oral Healthcare Marketing Specialists - United Kingdom. Gail Vernon, VSM’s founding director commented on the company’s success. “This is very exciting news for VSM. We strive always to be innovative and ground-breaking in the way we communicate our clients’ messages and so it is great that this has been recognised. Our company vision is to be the marketing & communications agency of choice to the oral healthcare sector in the UK. This award cements this position as we expand our offering internationally.” Ultimately, looking to the future, VSM remains dedicated to creating communications and packages which inspire, motivate and educate both health professionals and consumers. Company: VSM Healthcare Contact: Bridget Francis Address: 8 Salmon Fields Business Village, Royton, Oldham, OL2 6HT, UK Phone: 0161 665 2882 Web Address: www. vsmhealthcare.com PP180006