GHP Q3 2018

GHP / Q3 2018 7 Truly Unique Dental Products g help us to keep up with the latest in findings and technology development. As we are family company, we work closely together and often find ourselves in the crossing between finding in the vet world and the human world. “Petosan is highly dedicated to R&D and has spent at least 25% of its yearly turnover on R&D in the past five years. However, we are strongly increasing R&D expenditure in the current year as well as in the years to come. Petosan employs researchers with decades of R&D experience at the very forefront of both human and pet dental medicine.” It is no secret that behind every successful company, is dedicated team of individuals who work tirelessly to ensure that the firm reaches exceptional heights. For Petosan, Ole gushes about the talented individuals who are a part of the team. “At Petosan, we have a culture that is passionate about pets. The interest in improving pet’s oral health is ingrained within the management and this has developed within the company. “Also, it is important to mention that Petosan is a small and network based company, meaning that we use our network extensively and work with a number of different industry experts with high expertise in a particular field. Our primary concern is not necessarily becoming a large company, but rather employ people that can help us stay unique and competent. In addition to this, our philosophy is to outsource as much as we can of traditional services. “For those of our staff who are dog parents, brushing their dogs’ teeth is mandatory. We live our brand and do frequently discuss challenges in the daily routine, our experiences and everybody is heard. All staff know the basics of our developments and focus is placed both on behaviour, and on tools and remedies available on the market. Trying out competing products and how they perform is an important part of understanding the market, as well as the challenges that we all try and overcome. In addition to this, we are humble to other people’s efforts and ideas. This is because seeing it all in perspective, is important in order to improve. “With thousands of toothbrushes and dental remedies collected over generations in our companies, we regularly find products on the market which have been discarded in the human field, and relaunched in the pet field. Often with similar results in the new market. It’s a great help to know the story of some many of the products tried in the market.” Looking ahead to what the future holds for Petosan, Ole highlights the company’s main ambitions, including continuing to build a global brand. “In short: Continued education, learning more from our clients and our networks in order to develop new and better solutions. “Since oral disease is identified as the number-one health problem in dogs and cats, coupled with the current trends in owners humanising their pets, the oral care segment of the market is set to be one of the fastest growing areas in the industry. Petosan’s vision is to continue to build a global brand by offering a comprehensive set of world class tools to help dog owners adequately clean their pets’ teeth at home. A clear and logic three-step programme supports dog owners in adopting the necessary behaviour to prevent dental disease. “Dental care at home should include tooth brushing, as this is currently the only way to control plaque at and below the gum line. Adequate dental care at home must be regarded as a process, built carefully step by step, teaching the dog to have its mouth handled, getting used to the flavour of the paste, and experiencing products like the oral cleaner finger cloth and the double headed toothbrush. Dog owners mastering tooth brushing will experience a strong bonding effect between their dogs and themselves. Contact: Ole Barman Company: Petosan, Petosan As Unnelandsveien, Haukeland, NO-5268, Norway Telephone: 0047 55 25 40 95 Web Address: