Fitness and Nutrition Awards 2020

14 GHP / 2020 Fitness and Nutrition Awards , Sep20787 MJB Sports Therapy Best Sports Therapy Company - Hertfordshire Whether you are just looking to stay fit and healthy or you are an elite athlete, MJB Sports Therapy supplies both sports therapy and strength and conditioning services tomeet all its client’s needs. Following the firm’s success in the Fitness &Nutrition Awards 2020, we got in touchwithMichael Burke to find out more. Based in Watford, MJB Sports Therapy has provided a range of treatment programmes to its clients across Hertfordshire from day one. To start, Michael provides a brief overview of the firm and offers more insight into its typical clientele. “MJB Sports Therapy supplies a wide range of traditional sports therapy services including injury assessment, rehabilitation programmes, sports massage, electrotherapy, ultrasound and medical acupuncture. For sports teams and sporting events, we also supply first aid pitch cover. “At MJB Sports Therapy, our aim is to give everybody the opportunity to have access to top level help and advice, helping them achieve their goals however big or small. Importantly, every individual who walks through the door has the service they require tailored to them specifically.” As a fully qualified sports therapist himself, Michael has created an environment that is able to support everyone from recreation to elite sport, giving the same time and effort to both. Moreover, as he goes on to explain, his previous experiences as an athlete himself have helped shape the business today. “One of the main driving forces behind creating a company that supplies top level therapy and performance support for all levels and abilities was my background as an elite athlete. Fortunately, I was able to compete for both the England National Karate Team and the Great Britain University Karate team over an eight-year period. However, other than the support I gained from Coventry University during my time as a scholarship athlete, where I had access to all the sports science and performance and medical support, I was a nonfunded athlete and had no access to any of the above services. “Therefore, I decided to create a business that makes these services accessible to the general public, allowing everyone access to top quality services whether they are training for their first half marathon or an elite athlete needing daily support to qualify for a World Championship.” Regarding the internal culture at MJB Sports Therapy, all employees and anybody joining the team must be able to demonstrate a passion for a client’s health and wellbeing, as Michael points out. “Before I am willing to bring someone on board, I must feel that they have the same level of passion that I do towards helping others to improve their health and wellbeing, as that is our ultimate goal. Once I feel they are passionate about helping others to improve, it is important to make sure they’re able to supply the top-quality services we expect at MJB Sports Therapy, whilst being able to communicate effectively and adapt each service to meet each client’s specific needs”. The outbreak of COVID-19 earlier this year had a major impact on the whole world, not just the fitness industry. In what’s been a challenging period for everyone, the firm has taken the necessary precautions to ensure people stay fit and healthy as Michael explains further. “An individual’s health is the most important thing, so we have to make sure that we are taking every precaution to protect that. New protocols including online consent forms and health questionnaires have been created to identify the risk level to each individual and to prevent anyone attending the clinic who may have any COVID symptoms. All members of staff wear adequate PPE and clients have to wear a face mask and have their temperature checked on arrival. Cleaning has been increased and all surfaces and equipment are sanitised after use.” Bringing the interview to a close, Michael reflects on how the overall fitness and nutrition landscape has changed over the last few years, before looking ahead to 2021 and beyond. “Over the past few years, the importance of an individual’s health and wellbeing has become more of a priority and people are investing in themselves. The need to offer a well-rounded service is most important. Gone are the days where an individual will come in for just a sports massage. Now, they are much more interested in educating themselves on diet and how and when to exercise. So, I have made sure that MJB Sports Therapy has the ability to support each individual in multiple areas. Looking ahead, MJB Sports Therapy is forever evolving, so I cannot categorically share any plans at this moment. But in the future I’m sure we will have something new to tell you about!” Company: MJB Sports Therapy Contact: Michael Burke Web Address: www.mjbsportstherapy.co.uk