Fitness and Nutrition Awards 2020

GHP / 2020 Fitness and Nutrition Awards 5 , Evolve Gym Best Personal Training Facility - Kuwait City Staying fit and healthy is something everyone should be striving to do, however, some avoid the gymbecause of how they are perceived, studies have shown nearly 65%of women that have become apprehensive about working out at the gymbecause of what other people thought. This has led to the growth of women’s only gyms, one of which is Evolve Gym. We spoke with owners Mohammed Al-Haroun and Ghezlan Al-Hathran to discover more about what sets this gymapart. One of the most daunting aspects of starting a fitness journey is not knowing where to begin. This is one of the first things that Evolve Gym look to address when they take on a new client, “Evolve Gym is a private personal training facility for women located in the heart of downtown Kuwait City. At Evolve, we strongly believe in the power of one-on-one training to deliver the fitness results you deserve. We offer training programs for all fitness levels and needs so that from the moment an Evolve athlete walks through our doors, she feels supported, empowered and strong. We encourage her to aim high, knowing there is a team of highly trained women behind her, rooting for her every step of the way.” Evolve Gym was founded by people who are always looking for ways to better themselves and better the service they provide to their customers, in fact customers are at the very centre of everything Evolve stands for, Mohammed told us “Myself and my wife Ghezlan Al-Hathran studied the industry for years, tested and learned from many business models that helped us develop an understanding that revolves around the client rather than the investment, the credibility, trust and quality of service are the key of every success story. We changed the way our gym works, instead of having shared zones we focused on Contact Details: Contact: Mohammed Al-Haroun Company: Evolve Gym Web Address: www.evolvekw.com Sep20946 private zones that offers all the necessary tools for our clients to do multiple workouts, that change helped our Personal Training Facility to offer more focused approach and better results for our clients.” As you can imagine 2020 has been tough on Gyms and Evolve is no exception to that, however rather than dwelling on the negatives, Mohammed and Ghezlan took the opportunity to keep with their theme of business and self-improvement, “The pandemic and lockdown of the fitness industry was hard on the business overall specially in our industry where the lockdown exceeded five months with complete costs and no means of income, we used this time to study and get better, rearranging our facility to cope with new rules, we created a free online and streaming services for our active clients to stay fit and carry on their progress that they achieved prior to the lockdown, we have tapped a new market and reshaped our services to meet and exceed our client’s expectations, we have witnessed lots of new faces take a step towards a new lifestyle making positive changes to their lives.” It is a true testament to how devoted to their customers Evolve Gym is that even in the face of something horrific they still found a way to improve and put helping their clients with their lifestyle changes first. It isn’t just Mohammed and Ghezlan that embody this customer centric approach in their work, they ensure that it is a theme maintained within all the staff at Evolve Gym, “We choose our team carefully we value the certifications and experience as much as we value their personalities, we maintain a supportive welcoming environment that will let our clients and team feels like home, we believe in the investments in our team as much as we believe in the investment on assets, with that we can grow their careers as they can advance into new roles and new challenges within the company that will reward both parties in the long run.” Ultimately, Mohammed and Ghezlan want Evolve Gym’s firm belief in the power one-on-one training has in delivering fitness results an individual deserves, to be shared across the fitness industry. Looking ahead to what the future holds for the business, Mohammed did tell us that the goal for Evolve Gym moving forward was “to expand locally and regionally to spread our message and grow our business accordingly.”