Fitness & Nutrition Awards 2021

16 GHP / Fitness and Nutrition Awards 2021 , Microsalt Inc.: A breakthrough patented technology in salt production delivering salt particles approximately 100x smaller than traditional salt, helping foodmanufacturers achieve a high level of salty flavor with half the amount of sodium. This helps us to severely reduce the amount of sodium that we have in our diets for a better, healthier, and longer life. Most Innovative Sodium Reduction Food Technology Provider 2021 Did you know that people don’t taste between 50% and 80% of the salt they intake because it is swallowed before it dissolves in the tongue? With MicroSalt®, this does NOT happen, nothing is wasted. The benefit of MicroSalt®´s micro-sized crystals is that they dissolve virtually immediately as they touch your tongue, delivering a perceived peakness of saltiness with much less sodium. In comparison, regular table salt dissolves much slower, therefore consumers are ingesting sodium that is never tasted. MicroSalt® particles are approximately 100x smaller than typical salt, they deliver the great taste of natural salt - because that’s what it is. Non-GMO, gluten free, kosher, all natural. Unlike competitors, MicroSalt® is not a salt alternative like potassium chloride, which often has a bitter or metallic aftertaste. Salt is the primary sodium ingredient used in processed food and makes the greatest contribution to sodium intake in the United States. Too much sodium can raise blood pressure, which is a major risk factor for heart disease and stroke. As much as 70% of the average American’s salt intake comes from processed and restaurant foods, not salt added at the table. Americans consume an average of 3,400mg of sodium per day – 50% more than the 2,300mg voluntary limit recommended by federal guidelines. Consequently, 1 in 3 US adults (70M) have high blood pressure and in the U.K., I in 4 adults have high blood pressure. According to the FDA, reducing sodium intake by 33% will reduce an estimate of 28,000 to 50,000 premature deaths per year. As high blood pressure is one of the biggest killers worldwide, it is very important to take things seriously when it comes to lowering our sodium intake. By decreasing so, we are able to take better care of our bodies and promote better wellbeing for ourselves and our loved ones. “Flavor is everything” in the food industry, MicroSalt®´s objective is to deliver a a salt that does not compromise on flavor, while simultaneously addressing the critical need to reduce sodium. We are enabling manufacturers worldwide to take a leadership role in reducing cardiovascular disease by enhancing the nutritional content of their products. Due to the weight and size of the micro-sized crystals, the electrostatic forces work in our favor, eliminating the waste due to precipitation. The adhesion power of MicroSalt® is unparalleled to any other salt substitute in the market. Because of this, snacks manufacturers can rest assured that the flavor profile stays consistent during the whole distribution and sales process. The main features of MicroSalt® revolve around the brilliant taste for the fraction of the health cost. MicroSalt® is the future of salt as reducing our sodium intake becomes a more prominent issue. Then there’s the pleasure behind MicroSalt® because there shouldn’t be a compromise on the flavour of our food. MicroSalt Inc., is aspiring to become the leading provider of low sodium salt in the world. Contact: Carolina Berardi Company: Microsalt Inc Web Address: Sep21063