GHP Healthcare & Pharmaceutical Awards 2018

GHP / 2018 Healthcare & Pharmaceutical Awards 25 , Company: Wendy Lewis & Co Ltd Contact: Wendy Lewis, Founder & President Address: 201 E 79th St, New York, NY 10075, USA Phone: 001 212 861 6148 Web Address: Facebook: @wendylewiscoltd Twitter/Instagram : @wendylewisco LinkedIn: wendylewisco Founded in 1997, WLCO’s exclusive focus is on medical aesthetics, dermatology, and cosmetic surgery, drawing upon the extensive industry experience of Founder Wendy Lewis. Having managed two New York City aesthetic plastic surgery practices for a dozen years, Ms. Lewis founded her eponymous company to take her in-depth knowledge and extensive relationships in the field of global medical aesthetics to the next level. She currently serves as President and leads a team of experienced industry veterans with deep relationships in these key growth market segments. She has a reputation of having her finger on the pulse of what’s hot and happening around the world. Alongside running WLCO, Ms. Lewis is also an award-winning beauty and health writer, having written hundreds of articles for magazines, newspapers and websites in the US and EU. She contributed three chapters to medical textbooks and was the recipient of the 2017 Johnson & Johnson Award for Best Beauty Trade Journalist. Ms. Lewis is also the author of 12 books including America’s Cosmetic Doctors & Dentists (Castle Connolly Medical) and Plastic Makes Perfect (Orion). She serves on the Editorial Board of Prime International Anti-Ageing Journal, and is a regular contributor to Aesthetic Society News, Practical Dermatology, Modern Aesthetics,, ZALEA, Best in Health & Wellness Marketing 2018 - New York Wendy Lewis & Co Ltd (WLCO) is a full-service global marketing and communications boutique specializing in the emerging categories of beauty, health andwellness. Following its success in our prestigious Healthcare & Pharmaceutical Awards, we profiled the firm to find out more about how it came to achieve the incredible success it enjoys today. and many other outlets. Her first textbook for practitioners, Aesthetic Clinic Marketing in the Digital Age, was published by CRC Press in 2018 to rave reviews. Her next textbook, Growing an Aesthetic Surgery Practice: A Modern Roadmap for Success with contributions from renowned plastic surgeon and founder of SYMMETRIA, Nikos Metaxotos, MD, PhD, will be published by Thieme Medical Publishers in late 2019. She was also selected by Thieme to serve as an Editorial Advisor on the Editorial Board for their new ePlatform. Supported by a talented group of writers, designers, digital marketing and media relations professionals, the growing WLCO portfolio of brands has included cosmeceuticals, dermal fillers and neuromodulators, a vast array of medical devices, pharmaceuticals and regenerative medicine. They have worked closely with clinical researchers, surgeons and physicians, medical spas, non-profit organizations, wellness and women’s health launches. Ms. Lewis is most proud of her company’s proven track record of working closely with innovative start-ups to position them for success on the international scene. The WLCO team is passionate about creating fresh, inspiring multi-channel content and serving it up in unique ways of interest to their brand’s targets. They are avid storytellers and brand architects fluent in developing key messages and packaging them in unexpected ways to reach audiences from millennials to seniors. Their sweet spots include content creation, strategic marketing, and media management. The WLCO media team, under the leadership of Melissa Ben-Yoseph, Principal of Kelz Media, maintains a robust network of health, fitness, beauty and lifestyle influencers, as well as freelancers, editors and producers. The aesthetics industry is constantly evolving with new technologies and treatments emerging at a rapid pace to capitalize on consumers’ desire to stay youthful and healthy for a lifetime. It is a huge growth arena with several major players and numerous smaller companies eager to carve out their own piece of the lucrative pie. Ms. Lewis and her management team maintain a robust presence at national and international conferences to remain at the forefront of new developments. She is a frequent educator and presenter at the most important events in her industry around the world and is sought after for her in-depth knowledge and expertise. To piggyback on their popular B2B weekly blog that lives on the WLCO site and social networks, their next initiative is a series of short videos on vital topics in healthcare marketing for practitioners and brands, ‘Power5 Marketing Minutes’. To further develop their strong brand, in 2008, Wendy Lewis & Co Ltd. launched a consumer beauty portal, Beautyinthebag. com, and Ms. Lewis serves in the role of Editor in Chief. The focus of the site is to provide consumers with up-to-date and accurate information about medical aesthetic treatments and wellness, to feature Beauty Gurus who are making a difference, and to allow notable practitioners from all specialties to contribute their own points of view on timely topics. This venture has afforded the WLCO team an opportunity to facilitate a direct conversation with consumers and understand their priorities and interests, which remains a vital component of their strategy as they look towards a bright future. HP180005