96 GHP / 2019 Healthcare & Pharmaceutical Awards , CBD Becomes a Hot Topic In UK.. CBD Becomes A Hot Topic In UK Alternative Medicine Market Whilst CBD products have been popular in America for many years, they have been slower to catch on in the UK. However, a newwave of companies is nowmoving into the provision of CBD products which could reshape the country’s alternative medicine industry, as Staff Writer Hannah Stevenson highlights. CBD, a cannabinoid derived from cannabis, has long been a healing product around the world, with healers from China, America and Mexico, among others, all reported to use it to treat a variety of conditions. Today, there are many brands that incorporate CBD oil into everyday products such as coffee, biscuits and energy bars. Around the world CBD oil is becoming increasingly prevalent, and with many US states legalising cannabis itself, the oil is now used more prevalently across the country. In the UK, cannabis is still illegal, however CBD oil is allowed as long as it does not contain THC, the actual substance in cannabis that makes the substance illegal. The country’s drug laws are complicated and whilst police can issue a warning or an on-the-spot fine of £90 if a person is found with cannabis, any oils such as CBD which do not contain THC are legal. As the Drug Licensing Factsheet-Cannabis, CBD and other cannabinoids states: “CBD as an isolated substance, in its pure form, would not be controlled under the MDA 1971 / MDR 2001.” The report also elaborates on the concentra- tion needed to be rendered legal: “There needs to be a defined commercial end use and the Home Office only issues licences for cultivation of plants from approved seed types with a THC content not exceeding 0.2%. The ‘0.2%’ reference is used solely to identify varieties which may potentially be cultivated, within the scope of this policy, and to differentiate between the fee level is applicable under the Misuse of Drugs (Fees) Regulations 2010. The Hemp (Third Country Imports) Regulations 2002 also require, except in specified circumstances, that hemp from ‘third countries’ be imported under a licence and, in the case of hemp seeds other than for sowing, under an authorisation.” Many UK based companies are now moving into CBD services and products, including fourfiveCBD, which was founded by professional rugby players George Kruis (Saracens and England) and Dominic Day (Saracens and Wales) and has recently announced the availability and launch of its 0% THC, CBD product aimed at professional athletes. fourfiveCBD 0% THC is the first and only cannibis product in the world to also be third-party tested and certified for cross contamination of banned substances. These services have been provided by a leading international third-party provider of testing and certification, BSCG (Banned Substances Control Group). The launch of fourfiveCBD 0% THC comes as a direct response to demand from fellow professional athletes, coaches and medical teams who have seen the benefits of taking CBD, but have, until now had concerns about the provenance of products currently available on the market. Now professional athletes, who are subject to testing, can enjoy the benefits that CBD can offer, safe in the knowledge that fourfiveCBD contains 0% THC and has been thoroughly tested for any cross contamination of banned substances. fourfiveCBD was founded by two professional rugby players Dominic Day and George Kruis. The two have developed a line of natural CBD products to help aid recovery and help with the rigours of contact sport. The new product was developed after the pair realised there was a need for a CBD product that was tested to the highest standards. With the new 0% THC product, anyone that is drug tested can use CBD in confidence. fourfiveCBD 0% THC oil is available today from the fourfiveCBD .co.uk webstore priced at £74.99 including delivery. Each 30ml bottle contains around 240 sprays of 100% natural CBD. There are 1000mg of CBD in each bottle. All the fourfiveCBD products are guaranteed to be free from pesticides and herbicides and are also vegan and vegetarian friendly.