Healthcare & Pharmaceutical Awards 2021

32 GHP / Healthcare and Pharmaceutical Awards 2021 , Jul21413 Global Pricing Innovations (GPI) is a market leader in analytics and innovative solutions for biopharma pricing, market access and commercial strategy. We speak to CEO Preeti Patel to find out more about the company and its innovative new offering in the wake of being recognised at the GHP Healthcare And Pharmaceutical Awards 2021. Most Innovative Pricing & Market Access Analytics Platform 2021: GPI pulse™ 2.0 Headquartered in London, with offices in Cambridge and Mumbai, Global Pricing Innovations (GPI) supports price decision- making throughout the lifecycle and help the industry achieve day-to-day operational improvement and market access excellence. As a team of leading domain specialists, GPI provide high quality, curated insights and recommendations on global drug pricing strategy, market access optimisation, asset evaluation, value perception and payer behaviour. GPI’s suite of technology and bespoke service offerings are powered by GPI pulse™ 2.0, a solution that harnesses the power of technology, data, and collective expertise to drive effective and efficient access to medicines with faster insights and sustainable pricing strategies. Preeti Patel, GPI’s CEO, tells us more about what makes GPI’s offering unique and helps to distinguish it against the competition. “GPI helps the industry build sustainable pricing strategies and achieve market access excellence through our suite of pioneering technology and service solutions,” she begins. “Our foundation is in our intelligently integrated price and market access data, but our strength and value is in what we can do with it. We have created a suite of four unique solutions that support throughout the product lifecycle, harnessing the power of data analytics to support decision-making. With each business challenge, GPI uses a tailored analytical approach, building an offering that is bespoke to clients’ needs.” Like with any industries, there are challenges to be met and the most significant challenge recently for GPI is the fact that pricing and market access is constantly evolving, therefore the solutions the company builds must withstand and adapt to shifts in the environment. To overcome this challenge, Preeti explains that GPI heavily invests in its team, its methods, and its technology. “Our team is built of individuals from diverse backgrounds and skillsets,” she elaborates. “We are continually doing research to improve and build solutions, and we use agile development processes – all allowing us to support our clients through a complex and ever-changing landscape.” GPI’s flagship offering, GPI pulse™ 2.0, is one such example. Having recently launched an updated version of its value, price and market access data analytics platform, called GPI pulse™ 2.0, the solution offers a more intuitive, seamless experience with two powerful modules in one analytics platform. “GPI pulse™ 2.0 is meticulously engineered to deliver robust pricing and market access insights with enhanced algorithms and can be used as part of our unique market access solutions, or as a standalone analytics tool.” In fact, GPI pulse™ is so effective that it was recently voted Most Innovative Pricing & Market Access Analytics Platform 2021 in the Healthcare and Pharmaceutical Awards 2021. “Our mission is drive effective and efficient access to medicines with faster insights and sustainable pricing strategies,” states Preeti. “With this in mind, our most significant breakthrough with GPI pulse™ 2.0 was completely reimagining our entire data architecture. Although it was not the easy route, the process has enabled us to integrate even more relevant data domains into our platform, delivering more multifaceted analysis and a unique view pricing and market access.” And it seems, regarding the future, it is very much more of the same for GPI with the vision being to carry on breaking barriers, in terms of the challenges that it has seen to get medicines to the market sustainably (i.e., at the right price, the best access and as quickly and safely as possible). “We really want to help and support the industry in driving change. Incredible things are happening in the life-science industry and the sector is going through huge transformation. Our vision is that GPI plays a pivotal role in driving that change. There are so many exciting things to come from GPI, this is just the beginning.” Contact: Jamie Cant Company: Global Pricing Innovations Website: