Oral Health & Dentistry Awards 2021

14 GHP / Oral Health &Dentistry Awards 2021 , Nov21653 IcyBear is the advancedwhitening brand taking at-home dental care to thenext level of luxe, dedicated toprovidinghealthier, whiter smiles using innovative products that are designed tonot only improve the appearance of teethbut also tomaintaingoodoral health. Best Whitening Toothpaste Product Provider - North West England Founded by Hanna Kinsella, she is a cosmetic dentist who graduated over 10 years ago, and has worked in the private sector with a special interest in cosmetic dentistry. Hanna is the owner and principal dentist of Kiln Lane Dental, a large practice situated in the northwest. With a clear passion for health and wellbeing, she prides herself in providing the highest industry standards. Hanna has seen her practice in Merseyside’s St. Helens grow from strength to strength since she took over in 2018. Many of her patients would ask for advice regarding products that she would recommend for caring for their teeth at home, and she thought it would be a great project to develop a range that she could confidently recommend to her patients. Icy Bear’s focus is to provide innovative products with innovative formulas and ingredients that are different to others on the market. The Icy Bear Whitening Toothpaste contains a precious ingredient combination containing one carat of very fine diamond dust. Diamond is a natural abrasive agent that reduces surface stains and polishes the surface of the enamel to restore teeth to their natural whiteness. The Icy Bear Whitening Strips have been professionally developed to be unique and cutting edge on the market, with a revolutionary dissolvable strip technology that allows a simple and easy ‘one-step’ process. Studies have shown the strips to whiten teeth by up to 7 shades. The Icy Bear Sonic Whitening Tooth Brush uses advanced sonic technology for a superior clean. The toothbrush comes with interchangeable brush heads with Dupont bristles and has a two-minute brushing timer with 30-second intervals, as well as three brushing modes with clean, whiten and massage. Behind Icy Bear is a strong team dedicated to excellent customer care. They recognise the importance of social media and how they can interact with clients through comments, receive feedback through reviews, and use this as a means to continually improve their service. This all contributes to the optimal reputation earned by the high-end brand that has taken the world of at-home dental care by storm. Meanwhile, like many other companies, the pandemic brought some difficult obstacles. The brand was supposed to be officially launched a year prior to when it actually took place, but this had to be pushed back due to lockdown. However, lockdown gave Hanna some unusual free time which she spent inventing and developing new products and ideas to bring to Icy Bear customers in the future. Hanna is now determined to extend Icy Bear’s commitment to providing excellent dental care and innovative products to children, and she has plans to develop Icy Bear Cubs, the children’s dental range which is due to launch in spring/summer 2022. Company: Icy Bear Dental Email: [email protected] Website: www.icybeardental.com