GHP 2018 Pharmaceutical Manufacturing & Packaging Awards

GHP / Pharmaceutical Manufacturing & Packaging Awards 2018 21 “Together with the network of specialist studios across Europe, Asia and the Americas, Schawk are currently working with more than twenty clients within the pharmaceutical sector and managing more than 50,000 packaging artwork changes a year. Our client list ranges from organisations who can be found at the highest positions within the Global Pharma Top 50 to others that occupy positions at the foot of that list.” “Supporting such a vast array of clients has given us is a broad- based understanding of how to manage the artwork packaging needs of pharmaceuticals across a range of scales and with varying models. This has enabled Schawk to develop and refine a best- practice approach to providing these services while at the same time recognising that there will always be subtle differences in the demands of each client and that we cannot assume a ‘one size fits all’ approach.” Drawing on its vast industry experience whilst at the same time embracing the digital era and creating unique new innovations will be Schawk’s focus as it looks towards a bright future, as Carsten is proud to share in his concluding comments. “At Schawk we recognise that the healthcare landscape is changing. With new levels of transparency, consumers have access to more information than ever, and they have a better understanding of their health with the assistance of technology. To support them, Schawk has the capacity to bring that knowledge into the Health Care Provider´s office to enable real-time conversations with the patient. The aim of connected packaging is to use it as ‘the door to the internet’, and make it as easy as possible for patients to access additional information, such as taking or using the medicine, production methods and brand history by using suitable technology.” “Although the physical point of purchase remains their primary touch point, patients today want and expect a seamless experience across all channels. While the mobile-wielding patient who researches, reviews, and compares products online may have once been seen as a threat, pharmaceutical companies must seize the opportunity and provide helpful, targeted content, wherever the patient is. In order to build upon our current success and continue to offer clients the support they need in the digital age, moving forward Schawk will remain committed to helping pharmaceutical companies create compelling and consistent brand experiences across all touchpoints while accelerating time-to-market for new product introductions.” Company: Schawk Pharma Center, Munich Contact: Carsten Hoppmann Address: Balanstrasse 73, 81541 Munich