10 | ghp Private Healthcare Awards 2017 Dental Practice of the Year 2017 - Greater Manchester Drawing on its vast history of excellence, Inglewood House has grown significantly since inception and has since become a key player in the Manchester dental market. Karen discusses how the firm has achieved this growth through its focus on supporting patients. “Here at Inglewood House, we believe this growth is the result of our customer-focused outlook. Every business development decision we have made has been driven by our desire to create a perfect dental experience for our patients. It is a real honour to have been selected as the Dental Practice of the Year 2017 - Greater Manchester as being the best practice in our community matters greatly to us. “Our desire to please our patients, not just through our dentistry, but our service is why we receive so many patient recommendations. It is true that our clients appreciate our great dentistry, but what they really notice is the willingness to do what it takes to give them the smile they are looking for. Be it Saturday afternoon or late night appointments or multiple free consultations until they are completely certain of their preferred treatment option, whatever it takes.” Looking ahead, Karen is optimistic about the firm’s future as Inglewood House seeks to grow and build upon its current success, supporting an even wider range of clients. “Fundamentally, as a practice providing both private and NHS dental services, we have faced many challenges, but non-bigger than the recent reforms in NHS contracting. We continue to feel ethically supportive of remaining an NHS provider and as such we are currently working closely with the NHS in developing the new dental contract, which is in prototype phase. We are looking forward to seeing the changes we are recommending take shape to help provide a better deal for patients and practitioners. “As we look to the future, we plan to maintain our current business model, further developing ways of wowing our patients, but at all times keeping our business routed in what we do best; delivering high quality dentistry in an exceptional way.” Inglewood House Dental Practice is a family-run business which has grown consistently year on year since its conception twelve years ago. We spoke to Karen Dorrington to find out more.