GHP Q1 2022

42 GHP / Q1 2022 , Feb22373 Fuelled by passion and personal experience, LoveHempwas founded by two childhood friends with one goal: to help people discover the true potential of CBD as a holistic approach to wellness. Today, LoveHemp is theUK’s leading supplier of CBDproducts and its success is driven by its unrivalled commitment to quality, safety and transparency. The award-winning Love Hemp range is stocked in over 2,000 retailers across theUK including Boots, Ocado, andHolland &Barrett, making CBDmore accessible for thosewhowant to experience the full power of hemp. Leading CBD Brand of the Year - UK In the six years that Love Hemp has been in existence, it has come a very long way, having grown its team to over 50 staff; won multiple awards; opened a second office in the heart of Manchester; had its first ever national media campaign go live with a TV commercial and billboard ads; launched Europe’s first CBD infused spring water; developed its white label sub-division, LH Botanics; secured listings in major high street retailers such as Boots, Ocado, Holland & Barrett, and W.H. Smith; and had a great detail of press coverage including Times Magazine, Grazia, BBC, Daily Mail, Forbes, Men’s Health, and Evening Standard, to name a few. Not only all this, but Love Hemp was this year officially named as the exclusive CBD partner for global powerhouse brand, the UFC (Ultimate Fighting Championship), opening it up to over 625 million fans in over 175 countries, and enabling this UK CBD brand to make a global footprint. Additionally, highly respected UK sportsman, Anthony Joshua came on board as brand ambassador and investor, which was a huge success for the company and adds to the credibility of the brand. CBD is for everybody, and that is very much at Love Hemp’s core. Its customers span across a wide range of ages and demographics, and its community of loyal customers has grown organically over the years. Positive word of mouth and its consistent excellent reviews on third-party websites such as Trust Pilot and Google act as a testament to the company. Its team loves interacting with its community on social media and a key part of its messaging is education around CBD. All of Love Hemp’s products go through a stringent testing process to ensure complete accuracy. It has BSCG-certified approval from the Banned Substances Control Group, a leading third-party certification and testing provider of dietary supplements and natural products, and it provides full traceability on all its products – Simply scan the QR code on the packaging and enter the batch number. Love Hemp has also secured an ISO 9001 accreditation, the international standard that specifies requirements for a quality management system. Having this certification means the company is proven to consistently provide products and services that meet customer and regulatory requirements. Alongside this, it is a Publicly Listed Company, meaning it provides full transparency in everything it does. Regulation within the CBD industry has its challenges; however, Love Hemp welcomes more stringent regulation, as it is needed within the industry. The company retains a team of scientific advisors in both the UK and US in order to support its scientific and regulatory understanding. Doing so gives it confidence and ability to work alongside regulators at the FSA and EFSA, ensuring the right questions are being asked to ensure a fair and correct regulatory landscape long-term for the UK and European CBD industries. Having these scientific advisors on the team ensures the company can educate its community on all things CBD. 2020 was a year in which companies across the world faced unprecedented challenges. Love Hemp responded by putting all its efforts into boosting its online presence, as it knew it would see a decline in revenue from its high street retailers due to a significant drop in footfall. The company actually saw an increase in online sales during the year, which was a success despite the difficulties it faced. Aware that many of its customers use CBD to support aspects of their mental health, it was also during this difficult period that Love Hemp partnered with Togetherall, a service which gives all its customers and subscribers free online mental health support, 24/7, anonymously. Please note that this service was to provide support during the pandemic and is no longer offered. Of course, none of what Love Hemp does could be a reality without its staff. A big part of its working ethos is that the team is a family. Everyone works together as one big team and creates magic! When recruiting, the company typically looks for “best-in-class” talent, along with passion, tenacity and enthusiasm. Love Hemp is proud to have a team of people who fully believe in what it does, and why it does it. Ultimately, the company is driven by knowing that its products help people and improve quality of life. Now, Love Hemp is focused on new product development and innovation as part of its expansion strategy. The plan is to make CBD more accessible by increased distribution and innovative products that meet consumer needs. Company: Love Hemp Email: [email protected] Website: Love Hemp