GHP Q2 2019

10 GHP / Q2 2019 , Mar19328 Established in 2016, SPLICE Agency, LLC is an independent, privately held healthcare advertising agency based in Emeryville, California. InMarch, the company was recognised in GHP’s Private Healthcare Awards as the ‘Best Healthcare Communications Agency’ in the state. We spoke with Paul Hagopian, Co-Founder and Head of Client Partnerships, to find out more about their ground-breaking work in the sector. SPLICE Agency: Reinventing the Business of Creativity in Healthcare Marketing By all considerations, California remains a hub of innovation, evolution and creativity, nurturing industry goliaths and future leaders alike. In the healthcare sector especially, firms are racing to remain at the cutting edge of a market that never stops moving forward. Here, new developments seemingly happen every day, and long-lasting success hinges on a keen ability to ‘reach the right people’. A deceivingly simple statement. With this idea in mind, SPLICE was formed to provide a full complement of services to their healthcare clients, as Paul discusses in more detail: “From strategy to implementation, SPLICE provides vital services to develop a brand’s strategic foundation, execute personal and non-personal engagements, and ensure organisation alignment. We are a versatile, experienced group with a noted expertise across print, digital, and live experiential channels. “Our team is proud to have partnered with some of the most dynamic forces in healthcare. We united the wisdom of decades of healthcare experience with the ‘wow’ of brilliant ideas to drive business for pharma, BioTech, med-tech and beyond. Since our formation three years ago, we have been fortunate enough to have launched five healthcare brands, and we are working with several other companies on upcoming launches. SPLICE achieved significant growth in 2018, expanding to 27 full-time employees and moving to a spacious new office in the San Francisco Bay Area.” Working in such a competitive market, SPLICE have had to differentiate themselves through a commitment to ‘being different’ – thriving on the back of originality and an ability to think outside the box. Yet, make no mistake, the bedrock of the company is defined by passion. Paul takes a moment to comment on SPLICE’s “sincere and honest collaborations”: “We are proud of the work we do and we are even prouder of how we get it done – the relationships we have with our clients, the transparency and trust that has been forged between us, and the sincere and honest collaboration that takes place on a daily basis. We truly love what we do, and the fantastic working relationships we have with out clients keep us motivated every day. “Our One Voice, One Mind philosophy is how we pull it off. It’s a commitment to collaboration. It’s grounded in an ego-free mindset of true partnership. But most of all, it’s about being able to come up with a great idea and having the power to get everyone to rally around it. It’s the ability to have a vision and the power to bring it to life.” Perhaps more impressive is SPLICE’s ability to keep apace of their clients in an industry that is constantly in flux. Where larger firms may struggle, as Paul explains, SPLICE has flourished through adaptability. “The west coast of the United States is a hotbed for the integration of technology and healthcare; which translates into clients that are constantly evolving commercially and operationally. One of the benefits of being located here in their backyard is that we have created an agency infrastructure that is as evolved and agile as them. So, to keep on pace with them is not a challenge, as it would be for the larger holding company firms.” As they settle into their new office, SPLICE looks to further establishing their already impressive reputation in the sector. “SPLICE is thinking big for 2019. One event we’re highly anticipating in 2019 is the American Society of Clinical Oncology, where we will be building an interactive engagement experience in partnership with Duff Goldman and his Charm City Cakes Team (Food TV celebrity bakers) . Over the course of two days, the team will construct a 400-lb edible installation, concluding with a ceremony in celebration of cancer survivors. This experience will be a celebration of the strength of oncology patients and a reflection on sweet moments in life.” Company: SPLICE Agency, LLC Address: 1250 45th Street, Suite #250, Emeryville, CA 94608, United States Website : www.spliceagency.com Telephone: +1 510 987 8614