53 GHP Healthcare & Pharma Awards 2023 ANIMA RES GmbH is a specialist in 3D medical animations and interactive AR, MR, and VR applications with a focus on the pharmaceutical, medical, and biotechnological sectors. We find out more as the firm celebrates receiving an award. Established in 1997 in Bonn, Germany, ANIMA RES GmbH is an internationally recognised expert in medical Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR), and Metaverse applications. The company’s goal is to make medical education fascinating, explorable, and fun for physicians and students, as well as accessible to patients – anywhere and anytime, on congresses, medical offices, hospitals, in or out of the classroom, lecture hall, or living room. As an internationally recognised expert for AR, MR, and VR, ANIMA RES works closely with the leading tech companies and big brands such as Apple, Microsoft, Google, and Magic Leap. “We are passionate about taking medical education one step further and have developed visually stunning and highly interactive content based on real life medical and scientific specifications,” elaborates Rodrigo Olmos, the firm’s CEO and Co-Founder, along with Pablo Olmos. “We are contacted by universities, institutions, and healthcare providers (HCPs) from around the world to help shape the education of tomorrow’s medical professionals.” A recent example is the partnering of ANIMA RES with the Faculty of Medicine at the University of Bonn in order to enhance the university’s human medicine courses with new digital approaches to provide more realistic insights into organs and body functions that have been taught primarily schematically. This is just one of nearly 400 successful projects that have been carried out in the 25 years since the company’s formation and there are many clients which are among the top 20 pharmaceutical companies worldwide. At the very core of ANIMA RES’s work are visually stunning and intuitively comprehensible representations from the inside the human body. These representations convey complex processes in the body in a particularly vivid way to users. Through innovative models based on real medical and scientific specifications, the company allows users to immerse themselves in the body and experience organs up close. The quality of this work is guaranteed by the dedicated international team, consisting of top-class 3D artists, tech artists, and developers, as well as scientists and physicians. One of the firm’s flagship products, INSIGHT HEART, was shown in app form to international press on the iPhone X at Apple’s 2017 keynote event. The app is an expedition to the human heart and Best Medical Animation Studio 2023 - Germany Aug23100 features a virtual companion to guide users through the functions of the heart with a friendly and engaging voice. Users control the app via gestures or voice control. Each app within the firm’s portfolio pursues different goals and questions, which ANIMA RES aims to refine more and more through focused iteration, with projects being continuously improved, expanded, and the findings applied to all other projects. Previous projects of this nature include INSIGHT HEART, INSIGHT LUNG, INSIGHT BONE, and INSIGHT KIDNEY, although there is a brand-new app on the horizon which the team is keen to talk about. INSIGHT PROSTATE is innovative and centered around the topic of prostate health and prostate cancer. The goal of this project is to raise awareness and provide comprehensive information about prostate health and prostate cancer. As well as this, another project in development is ARES (ANIMA RES Enterprise System) which companies, institutions, hospitals, universities, and schools can purchase licenses of via the pioneering INSIGHT apps to use for their commercial needs. Recently, in recognition of its commitment to educating private individuals, as well as medical professionals, through its innovative and immersive applications, ANIMA RES was bestowed with the title of Best Medical Animation Studio 2023 – Germany. Here’s to an immersive and fascinating future! Contact Details Contact: Rodrigo Olmos and Pablo Olmos Company: ANIMA RES GmbH Web Address: www.animares.com
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