GHP Q1 2021

10 GHP / Q1 2021 , Oct20601 Looking younger for longer is more possible than it ever has been before. The teamat DefenAge®New Skin have achieved amazing success with their new line. Named as 2020’s Most Innovative Skincare Range in GHP’s Global Excellence awards, we thought we’d take a closer look at the firm to see just how they’ve done it. Fountain of Youth Led by technology, driven by a passion for skin, the team at DefenAge have achieved the remarkable with their thrilling, and thriving, new skincare line. Over the last few years, this incredible product has gained traction throughout the professional aesthetic market, becoming a staple of those who work at dermatology and aesthetic surgery practices. DefenAge works through using the latest in innovative skin technology, in this case using the spectrum of immune molecules called defensins in topical cosmetic formulations in a specific range of concentrations effective to provide an anti-aging effect on a global scale. The team at DefenAge have the exclusive rights to the technology, which has a proven impact on visible fine and coarse wrinkles, pore size and visible pigmentation. Even to the untrained eye, the range on offer provides a profound improvement to the health and beauty of skin. The use of defensins has allowed the team to access dormant, relatively young and fresh skin’s master stem cells that are located across the body. When activated, they produce new skin. These cells are usually used during wound healing, which is why it appears so much younger – it is younger. By harnessing the body’s own ability to regenerate skin, it’s possible to have a huge impact without the risks of more damaging work. The use of this technology has never been seen before, which is what makes it such a revolutionary concept. The products offer many of the advantages in time-honored retinols as well as newer but widely used growth-factor containing cosmeceuticals, but without the irritation or inflammation, sunsensitivity, or concerns about neoplasia of the treated skin. It’s the best of both worlds. As with any innovation, a stringent testing regime has guided every step of the team’s development process. DefenAge has completed fifteen clinical studies to establish and confirm the safety and efficacy of their products on people. One of these studies was the most comprehensive and largest clinical study of defensins ever undertaken. This multi-center, double-blind, placebo-controlled clinical trial showed without any doubt that the use of defensins results in a significant improvement in the appearance of skin. One of the earliest priorities of the DefenAge team was the granting of a patent to protect their work from the competition. As such a revolutionary product, it’s little surprise that the team wanted to secure their knowledge as unique within the industry. It has opened the door to a whole new market outside of America, and secured an incredibly powerful skin rejuvenation technology. At the heart of DefenAge has been their Clinical Power Trio, made of three products that are designed to be used in combination to quickly and effectively improve the visual appearance of aging skin without irritation, dryness, or inflammation. The trials that this product was developed on brought about extraordinary change throughout use, with improvement measured at six weeks. Such an impressive product has already generated impressive demand, and it’s a demand that DefenAge has been meeting since its soft launch in 2015. By 2018, more than 300 US-based aesthetic physicians and medispas were able to offer DefenAge as part of their services and in 2020, the team were able to boast products across 1,000 aesthetic medical offices, med spas and dermatologist-driven skin care boutiques within the US. Annual growth for the firm exceeded 100% for the first three years of the business’s existence, with sales in 2017 that went well over $2.4M. Since then, it’s clear that sales of the product have increased significantly in the last five years, with the new clinical proof of the firm’s success encouraging more to take it on as a vital part of their operations. The team at DefenAge took the decision to take an omnichannel approach to the brand, reaching into both the retail and e-commerce sectors. This decision has allowed DefenAge into many different areas that it would not previously have access to, feeding on demand in the retail sector to feed demand in terms of e-commerce. While experimentation is vital to guaranteeing safety, especially when applying products to skin, the team do their best to ensure that they are operating in an ethical and fair manner. This means that products do not contain animal- or humanoriginated ingredients, parabens, formaldehyde-releasing preservatives, sulfates, mineral oils, colorants, phthalates or BPA. It goes without saying that their products are not tested on animals either. 2020 saw the fifth anniversary of the team’s products, reaching just the latest step in a series of impressive milestones. What had started as a single antiaging cream became a skincare revolution that took a more holistic produce to proceedings. To celebrate the brand’s fifth anniversary, DefenAge added the limited-edition LUXE KIT to the firm’s already illustrious range of products. This advanced technology-driven skin care collection includes the brand’s signature Clinical Power Trio, award-winning eye cream and two complimentary gifts in the form of the brand’s facial cleanser and a luxurious 100% silk pillowcase. It’s clear that technology has driven the success of DefenAge, but what is clear is that the evidence of the product’s success speaks for itself. Finding a way of allowing the body to solve any skin problems that have arisen has proven to be a stroke of genius. In short, DefenAge offers a solution that is clean, harmless and produced incredible results. It’s a company worth watching in order to know what they’ll do next! Company: DefenAge New Skin Web: