Taptanium is a mobile UI and interaction design research lab which pioneered some now widely spread user interface innovations such as proportional transitions, shape morph transitions and optical alignment. In 2013, Taptanium was responsible for the UI/UX innovations behind weather app Haze. Haze preceded the revelation of iOS 7 with a flat, yet deep user interface. Instead of a static background, Haze communicated trends with waves of light and color rather than numbers. Taptanium’s technology-driven mindfulness app Windy has briefly outperformed Facebook and Snapchat with 1.2 million downloads within less than one day.