Private Healthcare Awards 2022

Private Healthcare Awards 2022 Healthcare Cyber Security Company of the Year - UK The Cylera Internet of Things (IoT) security and intelligence platformallows healthcare delivery organisations (HDOs) to safeguard what matters most - patient safety, privacy, security, and business continuity. Clients from large hospitals and small local health centres in the UK have found Cylera to be a trusted solution for a “whole healthcare” approach tomedical device and other asset discovery, network analysis and segmentation, device vulnerabilities, risk analytics, threat intelligence, and fleet optimisation. Cylera keeps the medical machine – both technically and metaphorically – running smoothly.

2 GHP / Private Healthcare Awards 2022 Editor’s Note , About the Private Healthcare Awards Launched in 2017, each year nominations are open to the vast array of businesses within this varied sector, including but not limited to private medical clinics, dental clinics, aesthetics and cosmetic surgeries, therapists, rehabilitation services, health insurers, equipment suppliers, and the numerous businesses and products which support this vital industry! Typically regarded as a slow-moving sector, healthcare is primed for a disruptive shake-up. Soon to be worth an estimated $10 trillion by 2022, the global industry is taking huge strides in advanced AI technology, real-time biofeedback, and in recognising the complete and holistic health of an individual – body, mind, and soul. Searches for “AI and healthcare” are up 2000% since late 2016, and as we continue into 2022 the sector is producing hugely popular products and apps for personalised, real-time health, such as KardiaMobile and the ubiquitous Fitbit. Do you have a product that might be the next best thing in athome healthcare? With advanced technology comes an increasing need for safe and secure storage of patient data, and we’re here to recognise all the behind-the-screens companies that make this possible! Sif Brookes, Senior Editor Website: AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.

GHP / Private Healthcare Awards 2022 3 Contents , 4. Cylera: Healthcare Cyber Security Company of the Year - UK 8. Universal Hospitals Group Limited: Best Medical Systems Consultancy - Africa 9. Evoke Neurological Rehabilitation Ltd: Best Private CommunityBased Rehabilitation Facility - South West England 10. Becky Warnes Consultancy Ltd: Best Independent Business Consultant (UK): Becky Warnes 11. London Diabetes Centre: Best Diabetes Advisory Support System - UK 12. The Alinker Inventions Ltd: Most Innovative Accessible Mobility Assistance Product 2022 13. MindBerry: Most Innovative Personal & Professional Development Platform - UK 14. Dappersmith: Introducing Dappersmith: Best Healthcare Branding & Communications Agency 2022 Contents

4 GHP / Private Healthcare Awards 2022 , The Cylera Internet of Things (IoT) security and intelligence platformallows healthcare delivery organisations (HDOs) to safeguard what matters most - - patient safety, privacy, security, and business continuity. Clients from large hospitals and small local health centres in the UK have found Cylera to be a trusted solution for a “whole healthcare” approach tomedical device and other asset discovery, network analysis and segmentation, device vulnerabilities, risk analytics, threat intelligence, and fleet optimisation. Cylera keeps the medical machine – both technically andmetaphorically – running smoothly. Healthcare Cyber Security Company of the Year - UK When Cylera co-founders, Paul Bakoyiannis, Chief Technology Officer, Timur Ozekcin, Chief Executive Officer, and Sean Abraham, Chief Operations Officer, first set out to build Cylera’s IoT security and intelligence platform, the intention was to bring “nextgeneration” technology to health and care organisations, where innovation was truly needed. Both Information Technology (IT) and Medical Engineering had key needs around IoT and medical devices (IoMT) that were going unaddressed by “first-generation,” older and repurposed generalized solutions. A new solution that could meet operational, regulatory, and financial requirements while preserving patient care and business continuity would assist the whole healthcare estate with smoother, more efficient, and secure operations. First, traditional tools in use by IT teams are not able to help them discover and assess the wide-ranging types of IoT and IoMT becoming more and more connected into the hospital’s network fabric every day. Most healthcare providers have at least 10 – 15 IoT and IoMT Feb22087 devices per bed, roughly three to four times as many devices in the estate as compared to standard IT networking equipment such as firewalls, switch/routers, various types of application and web servers, desktop workstations, and typical IT security tools, etc. Second, the devices in the estate are largely invisible or unidentified because of specialty communications and unique device characteristics, leaving gaping security holes in the essential information needed to keep operations running smoothly when incidents occur. In the end, the healthcare estate may actually have a much higher risk profile than anyone realises. Third, a better way to identify, categorise, and examine those devices for true risk and vulnerabilities was needed to help IT teams give optimal support to their medical engineering counterparts and the work they performed for patients every day using these devices. The usual IT approach of scanning for vulnerable devices From left to right, Cylera co-founders, Paul Bakoyiannis, Chief Technology Officer, Timur Ozekcin, Chief Executive Officer, and Sean Abraham Chief Operations Officer

GHP / Private Healthcare Awards 2022 5 Healthcare Cyber Security Company of the Year - UK is out of the question. Standard vulnerability tools commonly disrupt device operations, causing outages, resets, or worse, impacting patient care. And because IT frequently has little-to-no operational knowledge of these devices and their locations, utilisation, and workflow, IT cannot properly assess the security risk, nor can they efficiently assist in solving device issues when they arise. Instead of scanning physical devices, Cylera applies multiple patented techniques to deliver a deeper type of Deep Packet Inspection (DPI) in the network traffic it sees, and analysis of the devices takes place with absolutely zero-touch – no disruption to operations whatsoever – because they never actually scan the physical devices. There are multiple technologies developed within Cylera’s cyberclinical engine that working together, are applied to deliver a superior level of asset visibility and actional guidance for the IoT, IoMT, and IT/OT device register. These are, Adaptive Data Type Analysis™, IoT Device Emulation Engine™, and its own Cylera proprietary Threat and Intelligence Database. Here’s how it works. • Adaptive Data Type Analysis™ - When discovering devices and creating an accurate asset register (or inventory) across the whole hospital’s network estate, Cylera customers can trust that new and never-before-seen devices that may occur in the network can be identified and evaluated for risks. This capability is not prone to cause “predictive” analysis errors – a common critique some vendors claim as a shortcoming of artificial intelligence (AI) and machine learning (ML). Adaptive Data Type Analysis, instead, provides a data-driven analysis on new devices with accuracy that gives IT the information it needs to make decisions. Two patents have been awarded to Cylera’s capability. Others who do not have this capability require the development of specific protocol analysers, or sometimes referred to as a protocol “dissector” for any new device seen in the network, or which may not be in their library of device support. These take time to develop and refine. In Cylera’s case, when something new or unidentified appears, they are able to discover it, categorize it, and provide risk analysis – a far better solution than devices designated as “unknown.” • IoT Device Emulation Engine™ - Instead of scanning a physical device, Cylera creates a type of “digital twin” – a simulation, of the physical devices discovered. This allows them to never touch the live, physical device which may at any time be delivering patient care. Instead, the vulnerability scanning is performed against the digital twin for configuration weaknesses, vulnerabilities, related CVE and CVSS, vendor advisories, and applicable NHS Digital Cyber Alerts. All the information gathered is then monitored and maintained over time, provided against that non-physical device. Cylera has developed this as a powerful way to assess vulnerabilities, score risks, offer mitigation plans, and operationalise the information across many departments, with absolutely zero touch – no impact or disruption to equipment, availability, or safe patient care whatsoever. Cylera’s capability is patent pending as of this writing. • Cylera’s Threat and Intelligence Database – a proprietary database of threat and intelligence information is used in overlay analysis of connected devices, and the weaknesses and vulnerabilities which may be present. This has been built and maintained by Cylera Labs researchers over many years and provides a rich library of insight into what to do about security gaps discovered within the IoT, IoMT and even operational technologies (OT) such as security cameras, smart TVs, CCTV systems, and building environmental controls seen across the whole hospital estate. Some call this capability a “data lake.” In 2021, Cylera experienced significant new client growth globally. In the UK, it has become well known as a valued provider of technology excellence to address data security and protection for National Health Service (NHS) Trusts (Acute, Foundation, Ambulance and Mental Health). Related to its growth and adoption of Cylera technology, has been its usefulness and time savings in helping NHS Trust clients ready for their annual Data Security Protection Toolkit (DSPT) self-assessment submission. The DSPT is designed to assist organisations to measure their performance against the National Data Guardian’s (NDG) 10 Data Security Standards which protect sensitive data and also protect critical services which may be affected by a disruption to critical IT systems (such as in the event of a cyberattack). All organisations that have access to NHS patient data and systems must use the toolkit to provide assurance that they are practicing good data security, and that personal information is handled correctly. Cylera assists in many facets of each of the 10 Data Security Standards, as documented here. Of particular note for the 2021-2022 DSPT requirements is the new Data Security Standard 9 to create a connected medical device register in specific. “With medical devices becoming more connected and, in many respects, subject to the same level of vulnerabilities (if not more) than a desktop, tablet or laptop device. These vulnerabilities are particularly marked with the 1st generations of connected medical devices some of which may have a decades long life span. So just as it is important to know your user base and their devices, it is important to have a register of connected medical devices. This register should include vendor, maintenance arrangements, any network segmentation in place and whether network access is given to supplier/maintainer. It is expected it would contain (or is linked) the items found in an IT asset register network Cylera’s Unique, Patented Cyber-Clinical Engine

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GHP / Private Healthcare Awards 2022 7 Healthcare Cyber Security Company of the Year - UK name, IP address (if static), Mac address and software and versions (where appropriate).” - Excerpt from the Data Security Standard 9 – IT Protection, Connected Medical Devices The most recent new capability now in the Cylera platform is the new Cyber Alert Dashboard. This was developed in response to feature requests by clients seeking something to help them track NHS Digital Cyber Alerts, a requirement in the DSPT. The new dashboard provides all NHS Cyber Alerts, organized by date, and highlights whether the Trust has any equipment affected by the alert. Users can see all the alerts available from the NHS feed, or toggle in the Cylera management console to see only those Cyber Alerts that are relevant to their estate. This gives Cylera clients a kind of ‘early warning system,’ on weekly or urgent threat bulletins to immediate, high-severity alerts. In addition, the list of relevant alerts and their status can be exported to a spreadsheet and provided as evidence to NHS or auditors that the Cyber Alerts have been received, what the impact may be for the given Trust, and online results of the resolution workflow, individual device status, threat risk level, and when resolved and by whom. Alternatively, if an on-site audit is occurring, the auditor can simply turn to this dashboard for evidence of the Trust’s compliance in handling Cyber Alerts. Naturally, this has proven to be a huge timesaver for IT teams, and assists in keeping all departments coordinated and aware of Cyber Alert concerns and their status in the workflow. Obviously, with the pandemic, healthcare providers have also become increasingly targeted by sophisticated cyberattacks, and warnings abound on ransomware and other types of security incidents by bad actors and nation-states. Intellectual property related to the development of COVID-19 vaccines and access to patient data have been keenly targeted. Additionally, ransomware has become one of the most common methods of disrupting critical health services because the threat actors know that often, healthcare facilities will pay to get back up and running due to the life-saving urgency of patient care. Finally, in the most recent warnings, there are heightened concerns related to potential disruption from ongoing geopolitical affairs. The threat landscape is everevolving, which adds even more pressure on the medical industry to accelerate defenses while balancing the essential needs of patient care, privacy, safety, and business continuity. The rapid expansion of connected, unmanaged IoT and medical devices in healthcare only serves to increase the attack surface available to bad actors. Unfortunately, these are the very devices that are often invisible to IT teams working to defend the networks, patients, and the business. For Cylera, this award as UK Healthcare Cyber Security Company of the Year – 2022, is attributed to their technical excellence and meeting significant needs for UK health and care providers, not all of which have been covered here. “We are extremely honored by this award, and it gives us confidence that we are on the right track with our efforts to assist NHS Digital and Trusts in the UK with next-generation technology for the needs of both today and tomorrow,” said Timur Ozekcin, CEO and Co-Founder of Cylera. Cylera removes the blind spots, helps organisations address their compliance and security needs, and even assists with greater optimization of devices which in return provides financial and business value. Their clients often mention in reviews that Cylera enables health and care providers to stay focused on the patients, relying upon Cylera to keep IoT, medical devices, and IT/OT assets cybersafe, available, and compliant. NOTE: Cylera is available to UK buyers through their UK partner, Core to Cloud Ltd., www. Company: Cylera Website: [email protected] US Headquarters: 1 Rockefeller Plaza, Floor 11, New York, NY. 10020 US HQ Phone: +1-332-239-1744 UK Office: Unit H2, Hub 8, The Brewery Quarter, Cheltenham, GL50 3FF, UK UK Phone: +44 7711 736792 UK/EMEA: Steve Brigden, Head of Cylera, UK, steve.brigden@ UK Sales Partner: Core to Cloud, Ltd., Core to Cloud Offices: The Castle, Cecily Hill, Cirencester GL7 2EF, United Kingdom Core to Cloud Phone: +44 1285 708313 Cyber Alert Dashboard within Cylera’s Command Console.

8 GHP / Private Healthcare Awards 2022 , Jan21366 Established with a vision to be the leading Pan African provider of health care solutions and products, Universal Hospitals Group Limited (UHG) is on amission to offer bespoke turnkey projects and valuebased healthcare solutions across Africa. Recognised as Africa’s Best Medical Systems Consultancy, UHG is a unique Ghanaian and West African company that delivers turnkey healthcare infrastructure projects. Best Medical Systems Consultancy - Africa Universal Hospitals Group Limited (UHG) was established to improve the health and wellbeing of the people and the society it currently operates in, going above and beyond with its impressive project and service delivery time and has done for the past three decades. However, due to its reputation and reputable efforts, UHG has expanded its portfolio to include additional high-quality offerings such as specialist designing, building, training of critical staff, equipment installation and maintenance, to name a few. Frederick Amissah, Chief Executive Officer of UHG, explains the overall distinctiveness of the company, stating, “We are uniquely Ghanaian with global footprints through our global partnerships, and we are turnkey pioneers in markets we operate. We thrive on our core values, integrity, people centricity, accountability, transparency, innovation, dependability and excellence. To Us, excellence is a choice.” Currently, the company’s focus is to provide its products and services to the African area and the vast international markets beyond the continent. To do so, UHG has ensured that the best thing it can do to achieve success is to become a peoplecentric company and has had this principle since its establishment. “We pride outsides as being accountable and transparent. With this, our vision is to be the leading and most respected PanAfrican provider of healthcare solutions, maintain the utmost quality and professionalism every time,” states Frederick. For Frederick and his team at UHG, the goal of its services is to embrace the ever-changing healthcare environment. In addition, it seeks to explore and identify emerging opportunities to better the company and the healthcare sector. UHG provides high-quality patient care, and with that in mind, the company offers the utmost excellence of products. It is dedicated to strengthening its brand position – leading the market as a financially viable company with its innovations and overall continuous improvements within the industry. It is essentially bettering the continent of Africa and surrounding areas through compassionate care, intellectual strength and passionately skilled workers. Leading on from this point, Frederick states, “At UHG, we thrive on freedom through responsibility, wearing our hearts on our sleeves. The first truth we share is to believe in our collective abilities- together; we have surmounted challenges. Our second truth is that we deliver world-class healthcare facilities and equipment services. Finally, it is a testament to our excellent technical and project management recognition – we are the project people.” For UHG, being awarded the Best Medical Systems Consultancy in Africa has been greatly appreciated, humbling, and inspiring to its staff members because it has created a greater recognition for what the company does as a healthcare infrastructure management and solutions outfit. “Our work across Ghana and West Africa (delivering over 60 projects, from small, medium, tertiary facilities, dental, physiotherapy facilities and equipment installation) has been an immense help to the populace – providing world-class health facilities of various sizes and specialities. Ours is a social enterprise delivering world-class healthcare facilities across Africa. We’re proud, and we’re grateful to the GHP Magazine for recognising the amazing work our team does,” alludes Frederick. Now, UHG is currently executing and constructing four hospital projects within Ghana, focusing on general care, trauma, mother and child. For the rest of the year, the company will be doing what it does best – seeking opportunities, partnerships and projects that can affect the healthcare delivery sector in Africa. Additionally, UHG aims to spearhead the delivery of AI technology within Africa and bring holistic healthcare to the continent. To join the incredible efforts at UHG, feel free to contact them and collaborate in delivering Africa the healthcare it deserves. Company: Universal Hospitals Group Limited Name: Frederick Amissah Email: [email protected] Web Address: www.Uhgl-Gh.Com

GHP / Private Healthcare Awards 2022 9 , Feb22122 Based in the Cotswolds, the teamat Evoke Neurological Rehabilitation Ltd offer invaluable services when it comes to patients who have suffered from injuries or diseases that affect the nervous system. With a personalised approach, they have achieved the remarkable in GHP’s Private Healthcare Awards 2022. We take a closer look at this impressive team to discover more about the secrets of their success. Best Private Community-Based Rehabilitation Facility - South West England For those suffering from neurological difficulties, recovery is never easy, and sometimes impossible. Each individual has their own unique challenges to face because every single person presents these challenges differently. To make a real difference, one which allows people to live a life as fun and rich as they deserve, requires personalised treatment that accounts for everyone of their needs. That’s what Evoke Neurological Rehabilitation offers. Treating patients that have suffered Strokes, Spinal Cord Injuries, Multiple Sclerosis (MS), Parkinson’s Disease and Functional Neurological Disorder to name but a few conditions, the team at Evoke Neurological Rehabilitation have grown into an incredible team. Their pride in what they do means every part of their care plans are performed with love. The team works with an extraordinary variety of people from all walks of life, building on the incredible resilience and strength of the human body and brain. They see their work not as the endpoint, but as a process on which to build future successes. The team’s success is built on the incredible experience of husband-and-wife team Alessandra Suozzi and Adam Clark. Alessandra was born in Venezuela, a country where technological opportunities were rare and creative solutions had to be found to treat patients. Having moved first to Canada, and then to the UK, she knows what it means to adapt and how important it is to adjust to the rapid changes seen over a lifetime. Her experience is very different to Adam’s, who was a Royal Marine, but both share the need to change to extreme circumstances all over the world. Adam’s military career saw him assisting colleagues who has suffered from serious injuries and needed help to rehabilitate to everyday life. The journey of Evoke Neurological Rehabilitation is one which builds on his incredible skill and knowledge in this area. With immense personal skill and a commitment to finding bespoke solutions, it’s little wonder that so many people have turned to the Evoke Neurological Rehabilitation team for their recovery. It has allowed the business to grow at an incredible rate, with the team relocated because of the firm’s popularity. This growth has allowed both Alessandra and Adam to undergo further training to offer even better services to their clients, with Alessandra completing her Bobath Tutor Trainee Programme and Adam studying Cognitive behavioural therapy to complement the team’s approach to treatment. Over the years, it has become clear that many simply do not pay attention to the challenges surrounding neurological rehabilitation, but it is something that many will have to undergo. Strokes are potentially going to be the number one cause of disability in the next ten years. Quality treatment after this should not be for those with the most money, but for all. As such, moving forward, the team are trying to develop accessible programmes for everyone. These will require new equipment and potentially new partnerships but will offer a service that is truly exemplary within the industry. No two people are the same, and their treatment programmes should be individual too. For those who are undertaking neurological rehabilitation, the team at Evoke Neurological Rehabilitation offer treatments that are designed to suit the individual and find a way for them to thrive. Theirs is an attitude which is not purely about treating numbers, but about supporting family. By giving them control of their recovery, the team have been able to secure unprecedented levels of success. Company: Evoke Neurological Rehabilitation Ltd Name: Alessandra Suozzi / Adam Clark Email: [email protected] Web Address: Evoke Neurological Rehabilitation Ltd

10 GHP / Private Healthcare Awards 2022 , Feb22023 BeckyWarnes Consultancy’s believes that digital technology can support better health outcomes for entire populations. Yet, without well thought out design and implementation strategies, technology could widen digital and health inequalities. Without trained and educated end users, systems could be underutilised and become a burden rather than support. Becky’s focus is to always ensure technology is used to increase access to healthcare for patients and support the teams delivering that care. Best Independent Business Consultant (UK): Becky Warnes Becky started her business in the pandemic out of a desire to do more to support the health system and make a difference to the lives of those struggling with health issues. She was seeing first-hand how innovators were struggling to get their voices heard, and how outdated policy and infrastructure was preventing those working in health systems to fully utilise technology available to them. COVID-19 has accelerated the adoption of digital technology within the health service, but staff shortages and lack of skilled people on the ground to implement change is preventing the benefits of this technology being fully utilised. The amazing frontline staff have an immense responsibility on their shoulders, to provide care for patients. Digital transformation should not be forced upon them whilst they are doing this work. They need to be on the journey, part of the vision, the discovery, and the design. Becky’s industry clients are within pharma, med tech and health tech. She works with those who are planning to launch new products into the market, as well as those with established brands, looking to maximise returns for shareholders. She helps her clients to achieve market place advantage by performing market analysis, repositioning their USPs and developing sales strategies that enable them to capitalise on market opportunities. Becky’s work for NHS clients involves working as a digital transformation strategist to support the creation of digital plans and road maps, as well as hands-on programme management. This enables more patient-centric services, improving quality and health outcomes. Becky is perceptive to her client’s needs and objectives. She can identify the rules and policies each sector works with, which can save a great deal of time and effort for her client. She said, “My desire for learning helps me stay up-to-date with the ever-changing environments of my clients. This enables me to design very specific strategies that align to national and local priorities that are both current and relevant.” Her clients value that she quickly identifies the root cause of any issues and creates workable solutions. Becky’s approach is unique and creative as she is an innovative thinker who is not afraid to challenge the norm. She takes a dynamic approach to collaborative working, ensuring the right people are around the table and individual skills are identified and utilised. She likes to integrate into their team, priding herself on authenticity; what you see is what you get. The results is that her clients always know where they are with her; they have clear expectations, better communication, faster delivery of results, and create better working relationships. When we asked Becky how she feels to have achieved such success with the Private Healthcare Awards 2022, she said, “I feel immensely proud to have won this award, and to be working with clients who appreciate my work and have nominated me.” She attributes her success to her experience and knowledge of business and project management. She went on to tell us, “I am a qualified Prince2 project manager and quality improvement specialist with a Lean Six Sigma Blackbelt; change management, continuous improvement and mapping systems contribute greatly to my effectiveness. My experience in business management complements these skills, and together with knowledge of the NHS system makes me a valuable resource to my clients.” Now with her sights set on 2022 and beyond, Becky expects that it will be much the same, with her work with the NHS barely having started. She wants to continue supporting the government’s objectives to levelup digital maturity across health systems. This creates exciting opportunities to support with the design and implementation of local strategies. Over the next year, Becky would like to explore opportunities in other global markets. She said, “I believe the work we are doing here in the UK is leading the charge to digitally transform health systems and how people manage their own health. There are a lot of learnings to take and share with others, and plenty of exciting work happening.” Company: Becky Warnes Consultancy Ltd Contact: Becky Warnes Email: [email protected] Website:

GHP / Private Healthcare Awards 2022 11 , Diabetes is amedical conditionwhich can potentially affect the entire body, but many don’t knowwhere to turnwhen they need treatment. Over the years, the teamat London Diabetes Centre have been proud to offer first-class clinical care across the various conditions and problems commonly associated with the condition. Their achievements have been justly recognised in GHP’s Private Healthcare Awards, so we took a closer look to discover precisely what this means for their patients. Hard work, professionalism and dedication lie at the heart of success for the team at the London Diabetes Centre. For more than thirty years, this clinic has offered the specialist support that many have needed across London and beyond. With a team that can offer world-class expertise in every aspect of diabetes care, they are the first port of call for those who need help managing this challenging and thoroughly individual condition. With diabetes being a condition that affects the whole body, it’s little wonder that the London Diabetes Centre team is one which is thoroughly multidisciplinary. Specialists in the fields of ophthalmology, cardiology and endocrinology, as well as in obesity and weight management for both adults and children have come together to offer a hub of expertise in how to manage patients’ approaches. Whilst still a London based organisation with a base in Marylebone High Street, the success of the team’s attitude has allowed them to broaden their horizons and open up a centre in the heart of Birmingham too in Edgbaston. With individual treatment at the heart of what private healthcare is about, it’s little wonder that Jan22622 many people depend on the London Diabetes Centre team to successfully manage their approach to this condition. Living with any long-term condition is complex, especially one which can be acutely affected by changes to the way we live our lives. As such, the London Diabetes Centre team partner with their clients, helping them to take control of their diabetes and ensuring that it does not control them. A holistic perspective is vital to the way in which they operate. The pandemic forced the team to adopt new ways of working, with unique remote support plans being developed to ensure that despite the changing measures, people could still manage their conditions. This remote support is constantly evolving as people return to regular life. With so many people now being diagnosed with diabetes, the team have recently launched their remote Peace of Mind plan. This allows patients, including those using NHS services, to access additional support from this expert team at the press of a button. Many have never used a private healthcare solution before, and the team have taken the time to ensure that it is a solution which is thoroughly affordable and therefore accessible to as many people as possible. Looking ahead, it’s clear that apps and remote support are certain to be big parts of the way in which London Diabetes Centre operates. It offers them an incredible scope that they simply did not have before. With such high quality already built into the fabric of what the team offers, finding ways of expanding that approach is key to continued success. The establishment of the Birmingham clinic shows this commitment, as well as an awareness that remote support is a useful tool, but not the only option. This clinic ensures that the team can offer out-patient services for diabetes and cardiology for another broad cross section of people in one of the largest areas of the UK. The London Diabetes Centre BestDiabetesAdvisory Support System-UK is a hub of growth, one which has already built a reputation that is truly without parallel. The team’s expansion, therefore, is one which maintains these high standards and allows them to reach out to people who need their support but might never have been able to access it. With more and more people diagnosed with diabetes than ever before, it’s clear their services are more important than ever. We cannot wait to see how the team continue to broaden the scope of their operation in the months and years to come. Company: London Diabetes Centre Name: David Briggs Email: [email protected]

12 GHP / Private Healthcare Awards 2022 , Feb22053 The Alinker Inventions Ltd. was founded around the walking bike invented by BE Alink. Medical devices are generally a technical solution for a body with a problem, but that is not who we are. We are whole humans who want to be active and engaged and BE designed the Alinker so people can keep being themselves, regardless of mobility changes. The Alinker Inventions Ltd. creates revolutionary ways for people who want to live an active life, despite existing or developing mobility challenges, with the goal being to make it as easy and fun as possible for people to stay physically active, socially connected, and emotionally engaged in the community. Health as the company defines it is access to mobility, access to community, and access to healthy food. The story began with a comment of BE’s aging mother, Antonia Esman. While passing some elderly people with walkers and scooters, she said, “Over my dead body will I ever use one of those!”. So, BE set out to design something better for her mum, but soon realised what was truly needed was a vehicle for social change, challenging assumptions about people with mobility challenges. After all, everyone is aging, but instead of dreading what’s to come, now they can stay active, be energetic, and experience freedom and joy with the Alinker. The Alinker itself is a nonstigmatising mobility device that allows people to stay mobile, independent and active. It is surrounded by a supportive and generous online community and access to resources, professionals and tools that allow customers to explore a healthier lifestyle, the continued outcome being a healthy society that costs the healthcare system a fraction of what it costs to operate today. “The Alinker is a game changer!” says Selma Blair. Alinker works with a variety of clients with mobility and/ or neurological changes. It acknowledges that systems of capitalism, racism and ableism end up driving people, especially those with disabilities, into poverty and isolation. Therefore, it actively supports the continued health and wellness of its customers by creating access to mobility via its 0% interest eightmonth rent-to-own programme and crowdfunding campaigns (209 completed so far); the community via its incredible customer service team, the Alinker Academy and its digital community of 800 people; and to healthy food via its online education and healthy food partners. And thanks to Alinker, people who were isolated and barely able to walk have been able to do marathons and Disney runs together. The company is now in the process of seeking financing a development trajectory for Alinker 2.0 with a higher weight capacity of 450lbs. In North America, twothirds of the population has at least one chronic degenerative disease (diabetes, obesity, autoimmune, etc.), but there is no nonstigmatising tool for them to stay active. This is a systemic issue. Alongside this, The Alinker has several plans for growth in 2022 in order to reach more people with its product. During Q1/Q2, it will be launching a series of five webinars where BE will discuss key topics such as accessibility, essence of allyship, and more. The company will also be building and launching a new website, and it has fully onboarded a new marketing agency with intention to continue to build out its content programme and initiate a PR strategy. It will also explore B2B sales channels with sports therapists, we have sold Alinkers to 3 VA centres across the country thus far. BE Alink now comments on The Alinker’s Private Healthcare Awards 2022 success: “We were actually surprised, though very happy to be recognised by health and pharma, generally the last sector to acknowledge a disruptive company. We have very deliberately made the Alinker not to be classified as a medical device, because the system of healthcare insurance and certified suppliers generally does not benefit the client, but raises the retail price to at least double to what we are selling it for, while the end-user loses their agency.” Company: The Alinker Inventions Ltd. Contact: BE Alink Email: [email protected] Website: Most Innovative Accessible Mobility Assistance Product 2022

GHP / Private Healthcare Awards 2022 13 , Feb22098 Established as a leading startup provider of mental health benefits, MindBerry has been accredited as the UK’SMost Innovative Personal and Professional Development Platform, serving over 6,000 global employees. Established as a purpose-led company that exists tomake a positive difference to people’s lives, MindBerry was founded with a powerful purpose to enable potential by engagingminds to impact society for the better. Most Innovative Personal & Professional Development Platform - UK Honoured to be the winner and recognised as the Most Innovative Personal and Professional Development Platform, MindBerry has attributed its success to its talented management team and experienced bench of advisors, all of whom are passionate about making a significant difference in behavioural health. Overall, the driving force of the MindBerry team is its founder, Sandra de Monte, who draws on her personal experience to advance the mission of the company that is inherently important to both herself and the team she has built. Chief Marketing Officer, Paul Ross expands on this, stating, “Our social impact is core to who we are - a recent example of activating our purpose is offering NHS staff across the UK access to free counselling as mental health issues have increased exponentially since the first wave of Covid-19.” Concerning its connection to the NHS and its efforts during the Covid-19 pandemic, MindBerry has successfully been awarded a contract by Telus International Europe to deliver comprehensive mental health care services that will inherently support and affect over 4,000 members across Northern Europe. Expanding on its most recent project, Ross states, “While benefits through other EAPs can vary by country, this partnership delivers to our client’s team members consistent access to best-in-class, technology-enabled mental health solutions, in harmony with their own in-house wellbeing practitioners. The amplified need for mental health care is an issue that affects people around the world, and one that is increasingly urgent due to the distressing events in Ukraine and the ongoing Covid-19 pandemic.” Additional clients of MindBerry include Munich Re, and The Social Chain. Since its establishment, MindBerry has been dedicated to building the future of mental health care by utilising advanced technology to intelligently match individuals with the right professionals, access to unlimited messaging service, and an innovative digital platform to deliver a seamless experience for members, providers, and employers. Moreover, another benefit of MindBerry includes easily connecting members to an elite provider network; therapists, counsellors, and coaches, to provide personalised care for every member. Overall, this approach to mental health care is significantly regarded within the health industry for its exceptional efforts to improve employee engagement and resilience and reduce healthcare costs for employers. “Companies understand that access to quality mental health care is one of today’s most important issues, in terms of both individual wellbeing and economic impact. Covid-19 is an accelerant of trends already underway. The pandemic underlined the role businesses have to play in supporting mental health and wellbeing, and companies are taking it seriously,” explains Ross. With the efforts of MindBerry in relation to mental health and the pandemic, the company is significantly intent on building one of the most influential healthcare brands of our time. By scaling therapists, counsellors, and coaching programs internationally, MindBerry is focusing on making European markets a priority as well as the GCC in the near future. Company Name: MindBerry Contact Name: Paul Ross Web Address: Contact Email: [email protected]

14 GHP / Private Healthcare Awards 2022 Feb22528 Dappersmith cultivates deep relationships with its clients to better understand their operations, their culture, goals, and markets – enabling them to deliver brand strategies, communications and experiences that authentically reflect the organization, and resonate with all its audiences. A brand strategy and design consultancy, Dappersmith works with healthcare, financial services and non-profit clients. They partner with organizations and visionary leaders who are working to change their industries. Dappersmith’s unique approach builds the brand from the inside out, unifying the organization, energizing the employees, and attracting new customers. Comprising consultants, copywriters, designers, journalists, and other creative professionals, Dappersmith brings richly different perspectives and problem-solving skills to their highly immersive, collaborative process. They engage with and absorb the input of everyone in the enterprise to distil the elements that will inform the company’s distinctive strategic anchor, the brand story: who we are, what we do, why we are different, why we matter. This core narrative, its promise and point of view form the heart of a competitive brand that is then translated across all channels, applications, and touchpoints. Among their recent client successes is a multi-year collaboration with a CVS Health-backed joint venture, Texas Health Aetna, a disruptor healthcare and insurance brand that Dappersmith helped reposition and relaunch with the promise of simpler, more convenient, lower cost care. Working with the leadership team, Dappersmith dug in and redefined their strategy, messaging, visual and verbal identity and go-to-market approach across the entire business. Additionally, they simplified the member and enrollment experience, redesigned their website, created a virtual health fair to generate interaction and inquiries during the COVID-19 pandemic, and provided a suite of simpler tools and presentations to enhance sales outreach. For 2022 and beyond, one of Dappersmith’s more compelling healthcare assignments is working with a national insurer to re-imagine the Medicaid experience for traditionally underserved populations. They’re also launching a series of fun, personalised outreach campaigns to engage Texas Health Aetna members with chronic conditions. The Dappersmith approach of going deep and creating solutions for brands that genuinely want to change their sectors shows no signs of letting up. Company: Dappersmith Contact: [email protected] Website: Introducing Dappersmith: Best Healthcare Branding & Communications Agency 2022

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